The Problem With Contractor Marketing in 2015 (and beyond)

Contractor Marketing, Leads for Contractors – Websites & Contractor Advertising Services – Contractor Marketing

Contractor Marketing Services: http://contentmarketinginabox.com/contractor

When you look to market your contracting or home services business online you might be a little overwhelmed.

With all of the internet marketing options available (SEO, PPC, Social Media, Pay-per-lead service, Pay-per-click services, Paid Online Directories, etc) it can be very hard to determine where to start and how to proceed.

In this video, Seth Holdren, author of the book “The Contractor Marketing Manual” explains a proven model for marketing online. He talks through what a proactive online marketing plan should look like for your contracting business.

Take a look and. For more ideas and to get access to a video outlining “Content Marketing in a Box” with step by step instruction for all of the most prominent online marketing channels as well as our implementation guide go to http://www.contentmarketinginabox.com/contractor.

Here are some of the Contractor Marketing services we offer:
Contractor websites,
contractor marketing program,
online marketing,
online marketing program,
website design,
search engine optimization,
contractor SEO,
mobile optimization,
remodeling contractors,
hvac contractors,
painting contractors,
plumbers,
landscapers,
electricians,
roofers,
contractor blogs,
contractor video marketing,
referral marketing,
press releases,
graphic design,
direct mail,
contractor web hosting,
contractor pay per click,
social media,
email marketing,
Contractor Marketing,
Contractor seo,
contracting seo,
seo for contractors,
how to market a contracting business online,
home service seo,
seo for home services,
home improvement,
construction marketing.
direct mail marketing…and more.

If you have any questions, please don’t hesitate to give us a call right now at (406) 493-0805.

 

Related Websites and Links:

https://www.youtube.com/watch?v=RWob2NVJj38

http://www.constructionmarketingassociation.org/

http://www.contractormarketing360.com/

https://www.youtube.com/watch?v=0ohlMIZ6CV0

https://www.youtube.com/watch?v=ZhCyoDlltbo

 

Contractor Marketing Video Transcript (by Youtube):

Here’s how to solve your content marketing problem for ever
0:10
so here’s the problem you know you need new content to promote your business
0:14
online
0:15
every relevant expert is imploring you to do
0:18
content marketing any see the writing on the wall can have a choice
0:22
either make new content consistently on an ongoing basis
0:26
or your competitors will surpass you with the successful content marketing
0:30
strategy
0:31
you get peace of mind business get promoted on autopilot your marketing
0:35
system gets utilized to its fullest extent
0:37
your business benefits from expert copywriting cutting-edge technology
0:41
he get content that sells plus
0:44
yet SEO benefits exciting video marketing campaigns
0:48
and even integration for the marketing driven website and social media
0:51
campaigns
0:52
so you know you need to get to work on the content producing
0:56
part of your content marketing plan but your stock
0:59
either you can find the time to write new contact create videos and mess
1:04
around their website
1:05
social media and blogging or you’re confused or intimidated by the
1:10
technology the writing
1:11
in the context creation and marketing process I see this all the time
1:15
as a result what happens is no new content gets produced
1:19
the company’s website slips down in search engines YouTube and social media
1:23
in new customers and leads begin to stagnate or even dry up
1:27
created a process that solves this problem
1:31
Casey from a clean fresh start on day one
1:34
to a tangible web presence a professionally published
1:38
new content consistent steady on an ongoing basis
1:42
in less than an hour your time it’s called
1:45
content marketing in a box content marketing in a box is a very simple
1:50
three-step process
1:52
for the first step are experienced content marketers will interview you to
1:57
clarify your business goals
1:58
your company’s expertise to understand exactly what is your ideal prospects to
2:03
new customers will find most valuable
2:05
nail down how you want your new content and videos to say on this
2:09
and then they’ll put all that in a very clear
2:12
precise outline for step two the schedule series and short concise
2:16
interviews
2:17
anywhere from two to four depending on whether you choose the expert interview
2:21
option at the service
2:22
and during these interviews they follow your new content outline precisely
2:27
asking you questions to get all the information you have about your company
2:30
out of your head in India video interview format
2:33
step 3 the content marketer will then take your entire interview transcript
2:37
and in essence translate it into new content for videos web pages social
2:42
media sharing
2:43
blog posts and more now remember this is not you
2:46
producing any content yourself this is all done for you
2:50
by our content marketing service its content marketing
2:54
a box all we do is make it fast simple and he’s in for you it’s essentially on
2:59
AUTO pilot
3:00
once you approve the content your work is done
3:03
you can bypass this step if you’re just that busy we handle everything else
3:08
all the copywriting make the videos set up the content schedule
3:14
build the distribution platform on the web and social media
3:17
even build web sites and blogs where necessary
3:20
all perfectly integrated with your existing website
3:23
any social media accounts you may have in place it’s all up to us
3:28
all you have to do is go about your life running your business
3:32
starting in less than a week got new videos and content starring the
3:36
published on the internet drawing in new customers
3:39
pushing you up in the search engines getting shared on social media
3:42
making your business look more professional more popular
3:45
more attractive than your competitors all this fresh new content we create for
3:50
you is yours for ever
3:51
you own it out there on the internet as salesmen in print
3:55
for your company or you can also think of it as a 24 hour automated video salesman
4:00
who never sleeps. Content marketing in a box is for anyone who needs new content
4:05
to market their business but just doesn’t have the time or the resources to get it
4:09
done without some help
4:10
and doesn’t want to get buried in the frustrating details writing and
4:13
publishing new content all the time
4:15
are you really need is a contractor business, and about one hour of time
4:18
we can do all the rest for you if you’re so inclined
4:22
you wanna get started you can just head over to content marketing in a box .com

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Online Construction Marketing & Change

The other day I caught wind of someone saying “I hate to rain on your parade, but….”

Then this individual went on to gripe to some contractors about how learning and making progress with online marketing is somehow not worth it, because the all mighty “Google” will change everything in the next couple of years anyway.

Wrong on one hand, right on the other.

It’s wrong to complain and have a negative attitude about the changing future of marketing a business on the internet.

It’s right to anticipate change.

Do you know who hates change? People who are complacent and want to keep all their cards close to their chest.

Look, being conservative and cautious is virtuous, respectable, and necessary when it comes to things like finances, your health, the well-being of your family, etc.

But there’s no place for a victim mentality in modern-day marketing. The marketing world is changing FAST. I mean, like, every DAY.

If you embrace change, stay mobile, and aim your eye to the horizon every now and then, there is more opportunity than you can imagine.

The barrier to entry for business opportunity is lower than it’s ever been in my lifetime.

Online, even more so.

The opportunities for contractors, builders, and remodelers to dominate their local market online blow my mind sometimes. I get so excited every time I look at a new market with a contractor. I mean I’ve seen some HUGE opportunities for the average construction small business to grow and really get found online.

Don’t complain that the internet is changing and you might lose your “position.” It was never yours to begin with.

Stay on your toes, and keep an eye out for construction marketing opportunities. There are so many it’s just stupid to spend a moment worrying.

  • Move.
  • Change.
  • Grow.
  • Figure it out.

Don’t just give up because things are going to change some day. And don’t spend your time discouraging others, either.

If you try to discourage me, I will not listen. There’s too much business opportunity out there.

There are the “Haves,” and the “Have-Nots” in this business environment.

Who wants to live in a world where only the “haves” will succeed?

Think like a “have not.”

Like consulting rock-star Alan Weiss said,

“You and I are the raptors in this world. We should have no fear of the brontosaur’s size or the tyrannosaur’s ferocity.”

(By the way, Alan Weiss is a “Have,” rather than a “Have-Not.” Big time. But he keeps thinking like a raptor.)

 

Pass it along: If you know someone who could use help with website promotion and online marketing, feel free to send them a link to this page, or link to it on your own website.

 

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Adwords or SEO?

Many contractors are considering spending money on online marketing these days.

The main benefit? To get found online, get more leads, beat this recession and grow your business.

Once your website has reached a certain level of quality, the next question is usually whether you should focus on Adwords Pay-Per-Click (PPC) or organic Search Engine Optimization (SEO).

I’ve been helping folks make decisions on this topic quite often these days. Here’s a very interesting little tidbit of information from SEOMoz:

The Disconnect in PPC vs. SEO spending

There’s a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight:

Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013.
- Source: C|Net News, June 30, 2008

OK. So companies in the US spent $10 billion last year on paid search ads, and even more this year. How about SEO?

SEO: $1.3 billion (11%)
- Source: SEMPO data via Massimo Burgio, SMX Madrid 2008

Conclusions: SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.

What does this mean to you, as a contractor trying to market his business?

If you’re going to spend money on promoting your website, you should:

  1. Use Adwords PPC as a garnish, not the main course.
  2. Spend the bulk of your time, money, and energy working to dominate the top of the organic (relevant) search listings so you can capture most of the traffic in your market.

Good luck in your campaign to get found online and grow your business!

More….

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How to Build a Successful Website

Check out this brilliant web design article by Dmitry Fadeyev over at Smashing Magazine.

Here’s a quote that sums up the must-have philosophy for sound web design:

Web design isn’t art. It involves a whole collection of different skills — from copywriting and typography to layout and art — all fused together to create an interface that not only features a pleasant aesthetic but that communicates function and facilitates easy access to its content.

“But in order to combine all these elements of Web design together and achieve successful results you must have a clear direction, a direction that will guide each and every aspect of your design towards common goals. You must think strategically.”

Amen, brother. Usability is key. So is marketing strategy.

How many business owners do you know of who’ve spent thousands of dollars to get a website designed, and all they ended up with is a fancy looking porfolio site that gets 3 visitors per month?

It’s crazy.

In addition to all the great tips in Fadeyev’s article, your online marketing master plan must come first, bar none.

 

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