That’s Dick Greenwood’s take on what builders have been offering buyers in the suburban real estate market. Incentives, he says, have included an eye-opening $85,000 worth of upgrades on a $300,000 home, luxury cars, even 20 years of free golf.
Greenwood, Vice President of Builder Marketing for Coldwell Banker Residential Brokerage, is a 37-year veteran of the home-building industry who works with builders from Michigan to Wisconsin.
The straight-talking Greenwood predicted that the over-the-top incentives will come to the city market this fall, but that builders are highly negotiable even now. The flat-screen TV of a few months ago may be just the opening ante in today’s high-stakes poker game.
Watch the first part of our candid conversation and stay tuned for more.
Duration : 0:7:14