Construction Marketing » Illinois http://www.constructionmarketingblog.com Contractor Marketing Strategy & Resources Thu, 22 Dec 2011 06:44:49 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The incentives now are second to none http://www.constructionmarketingblog.com/builder-marketing/the-incentives-now-are-second-to-none/ http://www.constructionmarketingblog.com/builder-marketing/the-incentives-now-are-second-to-none/#comments Wed, 27 Aug 2008 17:25:39 +0000 admin http://www.constructionmarketingblog.com/builder-marketing/the-incentives-now-are-second-to-none That’s Dick Greenwood’s take on what builders have been offering buyers in the suburban real estate market. Incentives, he says, have included an eye-opening $85,000 worth of upgrades on a $300,000 home, luxury cars, even 20 years of free golf.

Greenwood, Vice President of Builder Marketing for Coldwell Banker Residential Brokerage, is a 37-year veteran of the home-building industry who works with builders from Michigan to Wisconsin.

The straight-talking Greenwood predicted that the over-the-top incentives will come to the city market this fall, but that builders are highly negotiable even now. The flat-screen TV of a few months ago may be just the opening ante in today’s high-stakes poker game.

Watch the first part of our candid conversation and stay tuned for more.

Duration : 0:7:14


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]]> http://www.constructionmarketingblog.com/builder-marketing/the-incentives-now-are-second-to-none/feed/ 1 A common home price drop scenario http://www.constructionmarketingblog.com/builder-marketing/a-common-home-price-drop-scenario/ http://www.constructionmarketingblog.com/builder-marketing/a-common-home-price-drop-scenario/#comments Wed, 27 Aug 2008 17:25:39 +0000 admin http://www.constructionmarketingblog.com/builder-marketing/a-common-home-price-drop-scenario Dick Greenwood, Vice President of Builder Marketing for Coldwell Banker Residential Brokerage, is a 37-year veteran of the home-building industry who works with builders from Michigan to Wisconsin.

YoChicago’s Joe Zekas sat down with the straight-talking Greenwood earlier in the week for a wide-ranging discussion. In this segment we talk about a home buyer who purchased in a subdivision where the builder has filed bankruptcy.

This is the third part of our candid conversation. Stay tuned for more.

Duration : 0:3:19


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