The incentives now are second to none

That’s Dick Greenwood’s take on what builders have been offering buyers in the suburban real estate market. Incentives, he says, have included an eye-opening $85,000 worth of upgrades on a $300,000 home, luxury cars, even 20 years of free golf.

Greenwood, Vice President of Builder Marketing for Coldwell Banker Residential Brokerage, is a 37-year veteran of the home-building industry who works with builders from Michigan to Wisconsin.

The straight-talking Greenwood predicted that the over-the-top incentives will come to the city market this fall, but that builders are highly negotiable even now. The flat-screen TV of a few months ago may be just the opening ante in today’s high-stakes poker game.

Watch the first part of our candid conversation and stay tuned for more.

Duration : 0:7:14

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A common home price drop scenario

Dick Greenwood, Vice President of Builder Marketing for Coldwell Banker Residential Brokerage, is a 37-year veteran of the home-building industry who works with builders from Michigan to Wisconsin.

YoChicago’s Joe Zekas sat down with the straight-talking Greenwood earlier in the week for a wide-ranging discussion. In this segment we talk about a home buyer who purchased in a subdivision where the builder has filed bankruptcy.

This is the third part of our candid conversation. Stay tuned for more.

Duration : 0:3:19

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