The Problem With Contractor Marketing in 2015 (and beyond)

Contractor Marketing, Leads for Contractors – Websites & Contractor Advertising Services – Contractor Marketing

Contractor Marketing Services: http://contentmarketinginabox.com/contractor

When you look to market your contracting or home services business online you might be a little overwhelmed.

With all of the internet marketing options available (SEO, PPC, Social Media, Pay-per-lead service, Pay-per-click services, Paid Online Directories, etc) it can be very hard to determine where to start and how to proceed.

In this video, Seth Holdren, author of the book “The Contractor Marketing Manual” explains a proven model for marketing online. He talks through what a proactive online marketing plan should look like for your contracting business.

Take a look and. For more ideas and to get access to a video outlining “Content Marketing in a Box” with step by step instruction for all of the most prominent online marketing channels as well as our implementation guide go to http://www.contentmarketinginabox.com/contractor.

Here are some of the Contractor Marketing services we offer:
Contractor websites,
contractor marketing program,
online marketing,
online marketing program,
website design,
search engine optimization,
contractor SEO,
mobile optimization,
remodeling contractors,
hvac contractors,
painting contractors,
plumbers,
landscapers,
electricians,
roofers,
contractor blogs,
contractor video marketing,
referral marketing,
press releases,
graphic design,
direct mail,
contractor web hosting,
contractor pay per click,
social media,
email marketing,
Contractor Marketing,
Contractor seo,
contracting seo,
seo for contractors,
how to market a contracting business online,
home service seo,
seo for home services,
home improvement,
construction marketing.
direct mail marketing…and more.

If you have any questions, please don’t hesitate to give us a call right now at (406) 493-0805.

 

Related Websites and Links:

https://www.youtube.com/watch?v=RWob2NVJj38

http://www.constructionmarketingassociation.org/

http://www.contractormarketing360.com/

https://www.youtube.com/watch?v=0ohlMIZ6CV0

https://www.youtube.com/watch?v=ZhCyoDlltbo

 

Contractor Marketing Video Transcript (by Youtube):

Here’s how to solve your content marketing problem for ever
0:10
so here’s the problem you know you need new content to promote your business
0:14
online
0:15
every relevant expert is imploring you to do
0:18
content marketing any see the writing on the wall can have a choice
0:22
either make new content consistently on an ongoing basis
0:26
or your competitors will surpass you with the successful content marketing
0:30
strategy
0:31
you get peace of mind business get promoted on autopilot your marketing
0:35
system gets utilized to its fullest extent
0:37
your business benefits from expert copywriting cutting-edge technology
0:41
he get content that sells plus
0:44
yet SEO benefits exciting video marketing campaigns
0:48
and even integration for the marketing driven website and social media
0:51
campaigns
0:52
so you know you need to get to work on the content producing
0:56
part of your content marketing plan but your stock
0:59
either you can find the time to write new contact create videos and mess
1:04
around their website
1:05
social media and blogging or you’re confused or intimidated by the
1:10
technology the writing
1:11
in the context creation and marketing process I see this all the time
1:15
as a result what happens is no new content gets produced
1:19
the company’s website slips down in search engines YouTube and social media
1:23
in new customers and leads begin to stagnate or even dry up
1:27
created a process that solves this problem
1:31
Casey from a clean fresh start on day one
1:34
to a tangible web presence a professionally published
1:38
new content consistent steady on an ongoing basis
1:42
in less than an hour your time it’s called
1:45
content marketing in a box content marketing in a box is a very simple
1:50
three-step process
1:52
for the first step are experienced content marketers will interview you to
1:57
clarify your business goals
1:58
your company’s expertise to understand exactly what is your ideal prospects to
2:03
new customers will find most valuable
2:05
nail down how you want your new content and videos to say on this
2:09
and then they’ll put all that in a very clear
2:12
precise outline for step two the schedule series and short concise
2:16
interviews
2:17
anywhere from two to four depending on whether you choose the expert interview
2:21
option at the service
2:22
and during these interviews they follow your new content outline precisely
2:27
asking you questions to get all the information you have about your company
2:30
out of your head in India video interview format
2:33
step 3 the content marketer will then take your entire interview transcript
2:37
and in essence translate it into new content for videos web pages social
2:42
media sharing
2:43
blog posts and more now remember this is not you
2:46
producing any content yourself this is all done for you
2:50
by our content marketing service its content marketing
2:54
a box all we do is make it fast simple and he’s in for you it’s essentially on
2:59
AUTO pilot
3:00
once you approve the content your work is done
3:03
you can bypass this step if you’re just that busy we handle everything else
3:08
all the copywriting make the videos set up the content schedule
3:14
build the distribution platform on the web and social media
3:17
even build web sites and blogs where necessary
3:20
all perfectly integrated with your existing website
3:23
any social media accounts you may have in place it’s all up to us
3:28
all you have to do is go about your life running your business
3:32
starting in less than a week got new videos and content starring the
3:36
published on the internet drawing in new customers
3:39
pushing you up in the search engines getting shared on social media
3:42
making your business look more professional more popular
3:45
more attractive than your competitors all this fresh new content we create for
3:50
you is yours for ever
3:51
you own it out there on the internet as salesmen in print
3:55
for your company or you can also think of it as a 24 hour automated video salesman
4:00
who never sleeps. Content marketing in a box is for anyone who needs new content
4:05
to market their business but just doesn’t have the time or the resources to get it
4:09
done without some help
4:10
and doesn’t want to get buried in the frustrating details writing and
4:13
publishing new content all the time
4:15
are you really need is a contractor business, and about one hour of time
4:18
we can do all the rest for you if you’re so inclined
4:22
you wanna get started you can just head over to content marketing in a box .com

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Is Any Marketing Working Right Now?

Excellent question.

“Of course it’s much easier to sit around asking if any marketing is working than it is to go out there and start marketing your business using multiple tactics.”

But there are people out there like “gmstang” from Contractor Talk who go out there and get things done. Check out this thread about a marketing action that has been working in this market.

 

 

In case you’re not already familiar, ContractorTalk.com is an unparalleled resource of construction business advice. (Maybe get a little humor in the mix as well. Which in my opinion, is an absolute necessity!)

Cliff notes: Send a hand addressed, targeted mailer that focuses on solving a problem for your prospect. It’s cheap, easily testable, and virtually risk free. Why not try it?

 

Pass it along: If you know someone who could use help with website promotion and online marketing, feel free to send them a link to this page, or link to it on your own website.

 

 

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Direct Mail Marketing–Guerrilla Style

When you think about construction marketing strategy, it won’t be long until you start thinking about sending out a mailer.

Of course, you can always spend the big bucks and hire a company that specializes in direct mail to build your direct mail piece, get you a list, stuff the envelopes and send it out. But this post is designed to help you do it yourself in-house, and save some serious cash.

Increase Response, and Save Money

I’m going to talk about a few tips and techniques you can use, as a construction company, to get a higher response from your direct mail pieces, and maybe save you a little money as well.

 

1. The List

  • Your mailing list is absolutely the most important factor of your mailer. Bad list = no sales.
  • Start by focusing on the neighborhoods where your best past clients live. That’s a good start.
  • Drive the neighborhood you plan to mail to. What do the houses look like? Single family, or rentals? Upscale, or unkempt? In other words: is the neighborhood full of households that match your typical “best client?” If not, move on.
  • Once you’ve narrowed your search to the right neighborhoods, use your local government’s online data sources to compile a list of names and addresses to mail to. You can refine your search by conditions such as recent move-ins, higher selling price, age of homeowner, and other important demographics. Match your search to the demographics of your best past clients.

 

2. The Presentation

  • The envelope can make or break your mailer. The key is to make your piece look as personal as possible.
  • If you are sending out a few hundred pieces, you can often afford to have your mailer hand addressed. Have someone on your staff do it. You might be surprised how much a personal touch like that will increase your “open rate.” More opens = more sales.
  • Using some sort of “teaser copy” on the envelope can really increase your open rate as well. I’ve used red magic marker with a personal note, and it got me a huge response rate. The key is to target the teaser to match your prospects motivation and mindset.

 

3. The Words You Use (Copy)

  • Your words are your “copy.” And copy can make all the difference.
  • Your headline is the most important part of your copy. Lots of people never read past the headline. Make it relevant, targeted, and interesting. Your goal is to entice your prospect to read the rest of your mailer.
  • A common mistake is to waste space talking about your business and what you can do. Don’t do this. Talk about the prospects problems and concerns, and how your business can solve these problems and ease these concerns.
  • Use the “P.S.” The P.S. is the 2nd most read part of a letter after the headline. Put your call to action in your P.S.

 

4. The Offer

  • Your offer is how you connect the value you can provide with the already present need of the prospect.
  • I’ve written a ton about how to craft a great offer. You can read more here.

 

5. The Call to Action

  • A great call to action will allow your reader to know what he or she should do next. You must have a call to action to get a great response rate.

 

6. The Conversion

  • Track your conversion rates. You want to know how many calls you got per envelope sent. Also, sales made. Convert these numbers to dollars, and you have your future formula for success.
  • The easiest way to implement telephone tracking is to train your gatekeepers to always ask how the caller found your business. Then have them write it down. Those numbers will tell you your response rate.
  • If you’re using your website, this stuff can be tracked with almost no effort. 

 

Direct mail can be an amazingly effective tool for a construction company if you do it right. Done wrong, you might not get a single solitary phone call.

Follow these simple rules, and you’re on your way to direct mail success.

 

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