Marketing Strategy for Small Business » deals http://www.constructionmarketingblog.com Your Marketing Strategy Resource Blog Wed, 30 Jun 2010 16:00:24 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The incentives now are second to none http://www.constructionmarketingblog.com/builder-marketing/the-incentives-now-are-second-to-none/ http://www.constructionmarketingblog.com/builder-marketing/the-incentives-now-are-second-to-none/#comments Wed, 27 Aug 2008 17:25:39 +0000 admin http://www.constructionmarketingblog.com/builder-marketing/the-incentives-now-are-second-to-none That’s Dick Greenwood’s take on what builders have been offering buyers in the suburban real estate market. Incentives, he says, have included an eye-opening $85,000 worth of upgrades on a $300,000 home, luxury cars, even 20 years of free golf.

Greenwood, Vice President of Builder Marketing for Coldwell Banker Residential Brokerage, is a 37-year veteran of the home-building industry who works with builders from Michigan to Wisconsin.

The straight-talking Greenwood predicted that the over-the-top incentives will come to the city market this fall, but that builders are highly negotiable even now. The flat-screen TV of a few months ago may be just the opening ante in today’s high-stakes poker game.

Watch the first part of our candid conversation and stay tuned for more.

Duration : 0:7:14


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