The Problem With Contractor Marketing in 2015 (and beyond)

Contractor Marketing, Leads for Contractors – Websites & Contractor Advertising Services – Contractor Marketing

Contractor Marketing Services: http://contentmarketinginabox.com/contractor

When you look to market your contracting or home services business online you might be a little overwhelmed.

With all of the internet marketing options available (SEO, PPC, Social Media, Pay-per-lead service, Pay-per-click services, Paid Online Directories, etc) it can be very hard to determine where to start and how to proceed.

In this video, Seth Holdren, author of the book “The Contractor Marketing Manual” explains a proven model for marketing online. He talks through what a proactive online marketing plan should look like for your contracting business.

Take a look and. For more ideas and to get access to a video outlining “Content Marketing in a Box” with step by step instruction for all of the most prominent online marketing channels as well as our implementation guide go to http://www.contentmarketinginabox.com/contractor.

Here are some of the Contractor Marketing services we offer:
Contractor websites,
contractor marketing program,
online marketing,
online marketing program,
website design,
search engine optimization,
contractor SEO,
mobile optimization,
remodeling contractors,
hvac contractors,
painting contractors,
plumbers,
landscapers,
electricians,
roofers,
contractor blogs,
contractor video marketing,
referral marketing,
press releases,
graphic design,
direct mail,
contractor web hosting,
contractor pay per click,
social media,
email marketing,
Contractor Marketing,
Contractor seo,
contracting seo,
seo for contractors,
how to market a contracting business online,
home service seo,
seo for home services,
home improvement,
construction marketing.
direct mail marketing…and more.

If you have any questions, please don’t hesitate to give us a call right now at (406) 493-0805.

 

Related Websites and Links:

https://www.youtube.com/watch?v=RWob2NVJj38

http://www.constructionmarketingassociation.org/

http://www.contractormarketing360.com/

https://www.youtube.com/watch?v=0ohlMIZ6CV0

https://www.youtube.com/watch?v=ZhCyoDlltbo

 

Contractor Marketing Video Transcript (by Youtube):

Here’s how to solve your content marketing problem for ever
0:10
so here’s the problem you know you need new content to promote your business
0:14
online
0:15
every relevant expert is imploring you to do
0:18
content marketing any see the writing on the wall can have a choice
0:22
either make new content consistently on an ongoing basis
0:26
or your competitors will surpass you with the successful content marketing
0:30
strategy
0:31
you get peace of mind business get promoted on autopilot your marketing
0:35
system gets utilized to its fullest extent
0:37
your business benefits from expert copywriting cutting-edge technology
0:41
he get content that sells plus
0:44
yet SEO benefits exciting video marketing campaigns
0:48
and even integration for the marketing driven website and social media
0:51
campaigns
0:52
so you know you need to get to work on the content producing
0:56
part of your content marketing plan but your stock
0:59
either you can find the time to write new contact create videos and mess
1:04
around their website
1:05
social media and blogging or you’re confused or intimidated by the
1:10
technology the writing
1:11
in the context creation and marketing process I see this all the time
1:15
as a result what happens is no new content gets produced
1:19
the company’s website slips down in search engines YouTube and social media
1:23
in new customers and leads begin to stagnate or even dry up
1:27
created a process that solves this problem
1:31
Casey from a clean fresh start on day one
1:34
to a tangible web presence a professionally published
1:38
new content consistent steady on an ongoing basis
1:42
in less than an hour your time it’s called
1:45
content marketing in a box content marketing in a box is a very simple
1:50
three-step process
1:52
for the first step are experienced content marketers will interview you to
1:57
clarify your business goals
1:58
your company’s expertise to understand exactly what is your ideal prospects to
2:03
new customers will find most valuable
2:05
nail down how you want your new content and videos to say on this
2:09
and then they’ll put all that in a very clear
2:12
precise outline for step two the schedule series and short concise
2:16
interviews
2:17
anywhere from two to four depending on whether you choose the expert interview
2:21
option at the service
2:22
and during these interviews they follow your new content outline precisely
2:27
asking you questions to get all the information you have about your company
2:30
out of your head in India video interview format
2:33
step 3 the content marketer will then take your entire interview transcript
2:37
and in essence translate it into new content for videos web pages social
2:42
media sharing
2:43
blog posts and more now remember this is not you
2:46
producing any content yourself this is all done for you
2:50
by our content marketing service its content marketing
2:54
a box all we do is make it fast simple and he’s in for you it’s essentially on
2:59
AUTO pilot
3:00
once you approve the content your work is done
3:03
you can bypass this step if you’re just that busy we handle everything else
3:08
all the copywriting make the videos set up the content schedule
3:14
build the distribution platform on the web and social media
3:17
even build web sites and blogs where necessary
3:20
all perfectly integrated with your existing website
3:23
any social media accounts you may have in place it’s all up to us
3:28
all you have to do is go about your life running your business
3:32
starting in less than a week got new videos and content starring the
3:36
published on the internet drawing in new customers
3:39
pushing you up in the search engines getting shared on social media
3:42
making your business look more professional more popular
3:45
more attractive than your competitors all this fresh new content we create for
3:50
you is yours for ever
3:51
you own it out there on the internet as salesmen in print
3:55
for your company or you can also think of it as a 24 hour automated video salesman
4:00
who never sleeps. Content marketing in a box is for anyone who needs new content
4:05
to market their business but just doesn’t have the time or the resources to get it
4:09
done without some help
4:10
and doesn’t want to get buried in the frustrating details writing and
4:13
publishing new content all the time
4:15
are you really need is a contractor business, and about one hour of time
4:18
we can do all the rest for you if you’re so inclined
4:22
you wanna get started you can just head over to content marketing in a box .com

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When a prospect comes looking for a contractor, will you be there?

Is all the work dried up? No. Is most of the work dried up? Yes.

“So you’re telling me there’s a chance.”

Look, we all know things have changed for the worse around here in the world of construction. (Understatement!)

I remember many strategy sessions back in the “fat and happy” times a few years ago.

We discussed things like…

  • What would happen if the bubble burst?
  • Will remodeling remain steady and firm?
  • Will new homebuilders start taking all the remodeling jobs at their dangerously low profit margins (you guys know what I mean….wink, wink)
  • Will the contractors who are spread thin go out of business?
  • Will only the strong survive?
  • Will real estate prices plummet?

Unfortunately, we all know the answers now. And we’re forced to deal with it.

This recession is very rough on the typical construction small business. Guys are hurting, I’ve seen it first hand.

It’s very difficult to operate when you’re desperate and worried. It can almost seem impossible.

Prospects can smell desperation, and they will run far, far away when they do.

So what the h*ll is the point, you ask?

My point is this:

Forget about the economy. Forget about the news. Forget about all the other struggling contractors.

Focus on your business.

One single business, and that’s all.

We can take the ultra-micro economy of your one single solitary business and get you into some work by putting you out there, right up in front of the few prospects who are looking for a contractor.

Take it one step at a time.

Focus all your energy on your marketing.

Here’s how:

FACE TO FACE MARKETING

1. Get your a** into a good mood, right now. Whatever it takes.

2. Go to every single networking and socializing event you can find, and talk to every single person in the room.

        

3. When talking, be 100% focused on helping the person you are talking with, in any way you can.

4. Do not talk about yourself, ask the other person about himself or herself all day long.

Sorry, it’s cliche. But there’s a reason for that….

5. If they need help moving, help them. If they need a laugh, make them laugh. If they need advice on how to fix their plumbing without a contractor, tell them how to do it. Be selfless, be upbeat, and be as generous as you can be.

6. Keep a running tally of how many new people you meet per day/week/month. Try to beat your records.

7. When you’ve met 250 new people, you are getting somewhere. (Link ‘em In!)

8. Never talk about yourself or your business until asked. The first time they ask, give a one word answer and ask another question about them. They WILL eventually force you to tell them what you do for a living. THEN, you’re a contractor.

9. Offer as much free advice, helpful tips, knowledge, friendliness and kindness as you can possibly muster. Ask for nothing in return.

10. Watch in amazement as you begin to see opportunities appear out of thin air.

ONLINE MARKETING

People look for contractors online now more than ever. You need to BE THERE, at the top.

How? Hard work, time, and dedication.

Start here.

Next, do these things:

1. Post helpful comments on industry-related blogs, social networking sites, and forums with a link to your website.

2. Use social bookmarking sites to link to your website.

3. Make 15 short, informative videos and post them around the internet everywhere. They don’t need to look good. Mine look like crap, but I give my best information and it works.

4. Submit your website to directories.

5. Turn your videos into podcasts and post them to podcast directories.

6. Post new content to your website every day. Just pick your favorite past customer, and imagine you are writing advice directly to him or her. Be helpful, add value.

7. Pay $300 for a dir.yahoo.com listing. It’s Google juice, baby. You don’t have to believe me.

8. Submit to DMOZ and wait wait wait….

9. Add new pages to your website with your target keywords in the title. Like DragItHome.com/website-services/.

10. Do this stuff steadily, over time. Never lose a link, or get links from non-reputable sources. Don’t go crazy, be consistent, or you will fall in the search rankings.

11. Be as awesome as you can be. (For me, that’s just mildy-to-barely awesome. But I try my best.)

So, to sum up

We need to try way harder than we used to have to try.

We need to get in front of as many people as possible, and help them.

We need to position ourselves online so that when someone actually wants to find a contractor, we are there. Boom. Opportunity seized.

This stuff is hard work. I do it myself. It keeps me up late at night, and it nags me out of bed in the morning.

But that’s the new reality we live in. So let’s live in it. On purpose. As hard as we can.

Good luck.

And seriously, if I can help you with your business or your marketing in any way, please contact me immediately.

Now why aren’t you at a networking event right now? You are really p*****g me off. ;)

Pass it along: If you know someone who could use help with website promotion and online marketing, feel free to send them a link to this page, or link to it on your own website.

 

 

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