When you look to market your contracting or home services business online you might be a little overwhelmed.
With all of the internet marketing options available (SEO, PPC, Social Media, Pay-per-lead service, Pay-per-click services, Paid Online Directories, etc) it can be very hard to determine where to start and how to proceed.
In this video, Seth Holdren, author of the book “The Contractor Marketing Manual” explains a proven model for marketing online. He talks through what a proactive online marketing plan should look like for your contracting business.
Take a look and. For more ideas and to get access to a video outlining “Content Marketing in a Box” with step by step instruction for all of the most prominent online marketing channels as well as our implementation guide go to http://www.contentmarketinginabox.com/contractor.
Here are some of the Contractor Marketing services we offer:
contractor marketing program,
online marketing program,
search engine optimization,
contractor video marketing,
contractor web hosting,
contractor pay per click,
seo for contractors,
how to market a contracting business online,
home service seo,
seo for home services,
direct mail marketing…and more.
If you have any questions, please don’t hesitate to give us a call right now at (406) 493-0805.
Is all the work dried up? No. Is most of the work dried up? Yes.
“So you’re telling me there’s a chance.”
Look, we all know things have changed for the worse around here in the world of construction. (Understatement!)
I remember many strategy sessions back in the “fat and happy” times a few years ago.
We discussed things like…
What would happen if the bubble burst?
Will remodeling remain steady and firm?
Will new homebuilders start taking all the remodeling jobs at their dangerously low profit margins (you guys know what I mean….wink, wink)
Will the contractors who are spread thin go out of business?
Will only the strong survive?
Will real estate prices plummet?
Unfortunately, we all know the answers now. And we’re forced to deal with it.
This recession is very rough on the typical construction small business. Guys are hurting, I’ve seen it first hand.
It’s very difficult to operate when you’re desperate and worried. It can almost seem impossible.
Prospects can smell desperation, and they will run far, far away when they do.
So what the h*ll is the point, you ask?
My point is this:
Forget about the economy. Forget about the news. Forget about all the other struggling contractors.
Focus on your business.
One single business, and that’s all.
We can take the ultra-micro economy of your one single solitary business and get you into some work by putting you out there, right up in front of the few prospects who are looking for a contractor.
Take it one step at a time.
Focus all your energy on your marketing.
FACE TO FACE MARKETING
1. Get your a** into a good mood, right now. Whatever it takes.
2. Go to every single networking and socializing event you can find, and talk to every single person in the room.
3. When talking, be 100% focused on helping the person you are talking with, in any way you can.
4. Do not talk about yourself, ask the other person about himself or herself all day long.
Sorry, it’s cliche. But there’s a reason for that….
5. If they need help moving, help them. If they need a laugh, make them laugh. If they need advice on how to fix their plumbing without a contractor, tell them how to do it. Be selfless, be upbeat, and be as generous as you can be.
6. Keep a running tally of how many new people you meet per day/week/month. Try to beat your records.
7. When you’ve met 250 new people, you are getting somewhere. (Link ’em In!)
8. Never talk about yourself or your business until asked. The first time they ask, give a one word answer and ask another question about them. They WILL eventually force you to tell them what you do for a living. THEN, you’re a contractor.
9. Offer as much free advice, helpful tips, knowledge, friendliness and kindness as you can possibly muster. Ask for nothing in return.
10. Watch in amazement as you begin to see opportunities appear out of thin air.
People look for contractors online now more than ever. You need to BE THERE, at the top.