The incentives now are second to none

That’s Dick Greenwood’s take on what builders have been offering buyers in the suburban real estate market. Incentives, he says, have included an eye-opening $85,000 worth of upgrades on a $300,000 home, luxury cars, even 20 years of free golf.

Greenwood, Vice President of Builder Marketing for Coldwell Banker Residential Brokerage, is a 37-year veteran of the home-building industry who works with builders from Michigan to Wisconsin.

The straight-talking Greenwood predicted that the over-the-top incentives will come to the city market this fall, but that builders are highly negotiable even now. The flat-screen TV of a few months ago may be just the opening ante in today’s high-stakes poker game.

Watch the first part of our candid conversation and stay tuned for more.

Duration : 0:7:14

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Future of Marketing New Developments on the Internet

Description: Welcome to the future of how new developments are marketed on the internet through the use of the new development’s own website. A new development’s website is one of the best marketing and sales tools. Today, only a few people (the in-house sales team) are able to use it to help them promote and sale the new development. Imagine the increase in exposure and velocity of sales when millions of Realtors are able to use the new development’s website to promote and sale the development.

This is a brief demonstration of how Agent Shield works. The video illustrates why Realtors are not able to use a new development’s website as a sales and marketing tool along with how Agent Shield’s solves this problem.

Duration : 0:1:22

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