Today’s consumer is harder to reach than ever before, from a marketing perspective. But now there is finally a solution.

Your prospect is a moving target. People are no longer anchored to their desktop computers, they are on the move. Your prospect is now mobile, using a number of different devices to access information and entertainment, and build relationships with people. Gone are the days where you can use singular channels of marketing to get more customers, increase your conversion from prospects to buyers, and increase your profits using simple marketing systems. Well, at least, until recently those days were gone. Now, there is a huge opportunity. It’s called cross-channel marketing.

Watch this video (to your right) about the upcoming webinar, and then sign up below for a double dose of marketing strategy for your business. Observe the follow-up process when you register for the webinar, and imagine how a similar system could help your business increase profits. Then, watch the webinar for some specific and powerful tactics for getting new prospects through some brand new and extremely powerful high-ROI methods. Sign up now:

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1. What kind of return on investment can I expect with your services?

2. Will you charge me per click, per call, per lead, or on some other basis?

3. As an Adwords account matures, if managed properly, the account should get a better and better Quality Score, and thus cheaper and cheaper clicks relative to the competition, right? So, with your service, who owns the Adwords account? If we part ways down the road, who gets control of the Adwords account? Do you pass the cost benefit of a high quality score on down to us, or does that only benefit your company?

4. Do you offer phone call tracking? If we part ways, who gets the phone number used for the Adwords campaign?

5. What about landing page quality? Do you set up a new website for us and handle all issues with landing page quality? If not, will you guide us on whatever changes might need to be made to our website to help our Adwords campaign convert as well as possible?

6. If you set up a new website for us, who gets control of that website if we part ways? If you keep it, can you guarantee you will pull it off line? Or will it keep getting leads down the road that do not come to our business?

7. What else do we need to know in order to ensure the highest possible return on investment?

8. Do you have any specific success stories of businesses like ours getting a measurable return on investment?

9. How much do we need to spend per week to meet our revenue goals? How will we measure this a month from now after we’ve got the campaign going, and into the future from that point on? Because the only thing that matters to us is return on investment, so we need to discuss campaign accountability and tracking that will occur once we’ve signed on the dotted line, so we may as well determine this now, right?

10. What is a reasonable Click Thru Rate (CTR) to expect for a campaign like ours?

11. What is a reasonable average cost per click to expect for a campaign like ours?

12. How many clicks will that likely generate for us?

13. What is a reasonable conversion rate for that number of clicks? (Meaning, how many new clients is that likely to generate for us?)

14. If those numbers don’t pan out after a month or two when we can clearly see the results of our campaign, what will happen then?

15. Is our campaign likely to provide us with a measurable ROI right off the bat, or will it take a certain amount of time to show a return? How long?

That should give you a pretty good start.

Welcome to the ultimate small business marketing resources website. If you’re a small business owner… you’re in the right place. Grab a cup of coffee, relax, and take a look around.

There is a whole vault of resources here to help you improve your marketing skills.

• Free report: Marketing Overview.
• Guide to internet marketing.
• The Marketing Manual for Today’s Information Age.
• Educational videos.
• Audio tutorials.
• Hundreds of informative blog posts on marketing for small business.

So feel free to take a look around and see if you can find that one valuable tip you can use today to land that next project!

A Google Adwords Pay-Per-Click (PPC) campaign is an excellent way to get instant, targeted traffic to your website.

In fact, recent marketing studies have shown that potential customers who click on Sponsored Links on Google are more likely to make an immediate decision to purchase.

With our PPC campaign management service, you can control your own budget, and know what you can expect from day-to-day.

Benefits of PPC Management:

• You pay for your clicks at cost.

• No mark-up, just one flat monthly fee.

• We build you an asset that you own (your own Adwords campaign with a high Quality Score.)

• Your cost per click gets cheaper over time as your Adwords campaign matures.

• It’s all hands-free, done for you.

• You can turn it on and off at will.

• You set whatever click budget you are comfortable with, and you can raise and lower it any time.

• You get weekly reports showing you where your leads/customers are coming from, click data, and more.

• You can call us any time and speak directly to us to resolve any issues.

Contact us for more information about starting your own PPC campaign.

FREE – Download our Pay-Per-Click Checklist (pdf) on how to manage your own Google Adwords Pay-Per-Click campaign. To download, click here.

Download your copy now.

Get a free Pay-Per-Click consultation from a Google Adwords Qualified Individual.

Where They’re Still Building Strong in the US.

In this recent article from BusinessWeek, we get the inside scoop on America’s 20 Strongest Building Markets.

Some are due to recent storms, some because of an influx of population; and yet others are due to factors such as recovery funds and even *GASP* a strong economy.

Builders: If you’re miserable where you are and your market is in the tank for the foreseeable future…do you ever think about picking up and moving to where the action is?

Those of you who live in these areas are cursing me right now. But, well, sometimes you just have to take matters into your own hands and take some action, right?

What do you think?