Check out this superb free ebook full of practical Social Media Marketing tips written by John Jantsch over at Duct Tape Marketing.

This creation of this ebook was sponsored by Microsoft Office Live Small Business (but don’t write it off just because it’s trendy to rip on Microsoft right now.)

In this ebook, Jantsch breaks down social media into bite sized chunks that any contractor can swallow, regardless of your level of online expertise.

There are a couple of case studies in there too. The one about the guy who uses social media to market his business selling fishing lures really grabbed my attention. There’s proof that a business that’s about as “offline” as it gets can use social media to grow and prosper.

So check it out, and start strapping up your marketing system right now with some extra handy duct tape marketing.

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