The Construction Blog

In the world of construction, we need more things like blogs and forums where resources and tools are made available for contractors to use to improve their businesses.

Construction newsletters, articles, and books on construction marketing are too few and far between, at least compared to other industries which are commonly conceived to be more “professional.”

But, like a good contractor buddy of mine says:

“A surgeon client complained about my prices and said, ‘I don’t make that much for my time, and I’m a surgeon.’”

To which the contractor responded:

“Neither did I when I was a surgeon.”

The publics’ perception of lack of professionalism among general contractors is something I’ve ranted about many times in the past. It’s frustrating. But it can be overcome.

I guess the best defense against this perception is simply living a life of integrity. Eventually, where it counts, your integrity will rise to the top.

But in the mean time, we can use marketing practices that work to boost our sales and increase our clients’ satisfaction level.

Because, as many experienced contractors know, client satisfaction can often times be influenced by your client’s perception of reality. And your client’s perception of reality can often only be altered through effective marketing techniques.

And that’s where the importance of Construction Blogs comes in.

If we read, and discuss, and comment on things that work and things that don’t, we help advance our cause as an industry.

Here is a list of some of my favorite construction blog and forum resources:

Contractor Talk

Construction Resource Forum

Construction Marketing Ideas Blog

There are a few other excellent resources for contractors that can be found online. But that’s a topic for another day.

You could spend 6 months reading non-stop and learn a ton with the three listed above.

Happy learning!

(Also check out: Blog Flux Directory)

 

 

 

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4 Comments

  1. This is a much needed service, thank you! I have two brothers who are contractors with an incredible track record of service & integrity. I am an entrepreneur (writer) and share many of the same challenges. I cringe when I hear bad contractor stories as I know it is not a statement on the entire profession. Funny, no one ever talks about the other side – bad clients! Clients who demean the value of what it takes to get the job done, have unrealistic expectations and time frames or are unwilling to allow professionals to do their job. It really does work both ways. I look forward to reading and supporting.

  2. I agree, we definately need more blogs on construction. I have been looking for some for a while and there isnt much out there. Good blog here!

  3. what do you mean by this…

    “Because, as many experienced contractors know, client satisfaction can often times be influenced by your client’s perception of reality. And your client’s perception of reality can often only be altered through effective marketing techniques.”

  4. Hi MrsCasanova, thanks for all your comments!

    I’ll do my best to explain what I mean here:

    A contractor’s marketing approach in the beginning can set the tone for the entire construction project. (In addition, the sales process comes in to play here, big time.)

    The level of value that a client perceives can be very subjective. A clean, thorough and authoritative sales process in the beginning can ease the client’s worries for the rest of the project. A client who really trusts you will have much more peace of mind throughout the process. This is everything, really. Those of you who have ever lost a client’s trust know exactly what I mean here. You never get it back.

    It’s possible to establish yourself (and/or your salesman) as a trusted adviser to the client, before he/she ever buys. If you can achieve this level of authority in your client’s eyes (perception) then your jobs will ultimately run much smoother. That leads to high client satisfaction, right?

    Conversely, if the front end of your marketing and sales process is sloppy, careless, and messy, then the client might just freak out a little bit. This is when they stop trusting you, and start looking for every little thing that might be going wrong in the process.

    Their perception of reality is now that you are not to be trusted. Whether this is true or not, it doesn’t really matter any more, because the job has now “gone south.”

    So, if your main goal in your marketing is to become a trusted adviser to your prospects, you can’t go wrong.

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