Online Construction Marketing & Change
by admin on December 19, 2008
in Construction Marketing
The other day I caught wind of someone saying “I hate to rain on your parade, but….”
Then this individual went on to gripe to some contractors about how learning and making progress with online marketing is somehow not worth it, because the all mighty “Google” will change everything in the next couple of years anyway.
Wrong on one hand, right on the other.
It’s wrong to complain and have a negative attitude about the changing future of marketing a business on the internet.
It’s right to anticipate change.
Do you know who hates change? People who are complacent and want to keep all their cards close to their chest.
Look, being conservative and cautious is virtuous, respectable, and necessary when it comes to things like finances, your health, the well-being of your family, etc.
But there’s no place for a victim mentality in modern-day marketing. The marketing world is changing FAST. I mean, like, every DAY.
If you embrace change, stay mobile, and aim your eye to the horizon every now and then, there is more opportunity than you can imagine.
The barrier to entry for business opportunity is lower than it’s ever been in my lifetime.
Online, even more so.
The opportunities for contractors, builders, and remodelers to dominate their local market online blow my mind sometimes. I get so excited every time I look at a new market with a contractor. I mean I’ve seen some HUGE opportunities for the average construction small business to grow and really get found online.
Don’t complain that the internet is changing and you might lose your “position.” It was never yours to begin with.
Stay on your toes, and keep an eye out for construction marketing opportunities. There are so many it’s just stupid to spend a moment worrying.
- Move.
- Change.
- Grow.
- Figure it out.
Don’t just give up because things are going to change some day. And don’t spend your time discouraging others, either.
If you try to discourage me, I will not listen. There’s too much business opportunity out there.
There are the “Haves,” and the “Have-Nots” in this business environment.
Who wants to live in a world where only the “haves” will succeed?
Think like a “have not.”
Like consulting rock-star Alan Weiss said,
“You and I are the raptors in this world. We should have no fear of the brontosaur’s size or the tyrannosaur’s ferocity.”
(By the way, Alan Weiss is a “Have,” rather than a “Have-Not.” Big time. But he keeps thinking like a raptor.)
Pass it along: If you know someone who could use help with website promotion and online marketing, feel free to send them a link to this page, or link to it on your own website.
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