NOT a Good Construction Marketing Idea (ha ha)
by admin on March 24, 2009
in Construction Blog, Construction Marketing
Mark Buckshon taught me that awesome content is awesome content, even if in posting it you do have two similar posts on two similarly themed blogs right next to each other in the search engines.
Boy, this “Change Order” image is fun, isn’t it?
Hilarious, even.
Although, my first instinct is, “Boy, I’m glad this isn’t MY boat. I would have a hard time looking my clients straight in the eye.”
How about you?
Maybe, if this boat really belongs to a contractor, the guy is retired and no longer has to sell jobs. Or, perhaps it doesn’t really belong to a contractor.
Nonetheless, the picture is funny. But, if you want my advice, I would advise a reduction in cockiness is usually a good thing.
I would love to hear your thoughts. (And I would love to know if the guy who owns this boat is still laughing in this recession.)
If nothing else, sending this image to a contractor friend might lift his spirits during a time when good spirits are of utmost importance. It’s good to laugh, don’t you think?
Well, I’ve confirmed the boat is indeed owned by Paul Frazier of Bronze Construction in Memphis, TN. Bronze doesn’t have its own website that I can find (but is part of a larger organization). Frazier still works there.
This is a great example of the challenges of inadvertent (?)marketing in the Internet era. One guy from Canada takes a simple digital picture of the boat/dinghy, sends it to a few friends, and soon, it is al over the place.