In this article called Social Media Marketing = Humanizaton the folks over at MarketingHackz do a great job of explaining this idea in concrete terms.

I’ve been going on and on a lot lately about the importance of making a connection.

In the world of marketing, I believe making a personal connection is of the highest importance.

Here’s their definition of Humanization:

“to represent as human : attribute human qualities to b: to adapt to human nature or use”

When you are in a face-to-face situation like networking, this is a no brainer. You’re right there. You shake hands. You have powerful tools like vocal inflection and facial expression that dominate all other communication efforts.

But what about on your website? Or on your business cards? How about every other place your company is visible to a prospect?

The article I linked to talks mostly about social media. But don’t write off humanization in your other marketing efforts.

The ultimate benefit to this “new media marketing” world we live in now is this: It can show us the path to real, honest effective business communication if we listen. And that’s what marketing is: communication with your prospects.

Ad a human element to all your marketing efforts, and I believe you will be much more successful.

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