Marketing Strategy for Small Business » Do You Offer “Nice”? http://www.constructionmarketingblog.com Your Marketing Strategy Resource Blog Wed, 30 Jun 2010 16:00:24 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Do You Offer “Nice”? http://www.constructionmarketingblog.com/construction-marketing/do-you-offer-nice/ http://www.constructionmarketingblog.com/construction-marketing/do-you-offer-nice/#comments Tue, 23 Sep 2008 04:51:39 +0000 admin http://www.constructionmarketingblog.com/construction-marketing/do-you-offer-nice I read Seth Godin’s blog every day. I suggest anyone with an interest in improving his or her marketing should do the same.

This post entitled “How Much Extra for Nice?” hits the nail right on the head.

It doesn’t matter if you’re a builder, or a baker, or a candlestick-maker. You should create a culture of “nice” all around your business.

Do you train your employees to always attempt to be nice to your clients? You should. It’s what a marketing master would do.

You see, nice is free. Nice is easy. Nice takes almost no extra effort. In fact, it takes less effort than being guarded and suspicious. Because…you don’t have to guard. Or be suspicious.

Just be nice!

What a beautiful idea, don’t you think?

 

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