Do You Offer “Nice”?
I read Seth Godin’s blog every day. I suggest anyone with an interest in improving his or her marketing should do the same.
This post entitled “How Much Extra for Nice?” hits the nail right on the head.
It doesn’t matter if you’re a builder, or a baker, or a candlestick-maker. You should create a culture of “nice” all around your business.
Do you train your employees to always attempt to be nice to your clients? You should. It’s what a marketing master would do.
You see, nice is free. Nice is easy. Nice takes almost no extra effort. In fact, it takes less effort than being guarded and suspicious. Because…you don’t have to guard. Or be suspicious.
Just be nice!
What a beautiful idea, don’t you think?
September 23rd, 2008 at 12:14 am
I totally agree!
My husband has a heavy equipment construction biz here in Phoenix, and I am totally convinced that his innate “niceness” (which everyone comments on, clients, employees and developers alike) is the main reason he is still working while the industry has flipped on its head.
As you know, some construction folks are not known for being charming (cough cough — it gets rough out there in the field!) and some are downright rude.
A bit of consideration and kindness goes a long way — especially in a tough market!
Thanks for your blog — I will check in often, as I know nothing about construction marketing!
-Pam