Contractor Marketing: How to Create Your Own Lead Generation Website
by admin on January 25, 2009
in Construction Marketing
Every day I talk to contractors who are looking for new ways to improve their marketing campaigns.
Overwhelmingly, my time is spent answering questions about how to create an online lead generation campaign that gets results in the construction industry.
For most contractors, builders and remodelers, this goal can be achieved with either a minimum of effort, or a minimum of expense. But you usually have to choose one or the other.
You can pay someone to do it for you, or you can do it yourself. Assuming you have a bare minimum level of tech savvy, you can create your own lead generation website system. This is true as long as you have some serious time on your hands. (If you’re already to the point where you can’t sleep at night from the stress of economic uncertainty, this might be the best way for you to spend those early morning hours.)
Conversely, you can find someone to do it for you. This can cost anywhere from $0.00 all the way up to $10,000+. And, to a point, you get what you pay for.
If you are thinking about trying to dominate your local market on the internet, here are some free resources to help you determine either how to spend your time, or how to get your money’s worth:
1. Report: How to Dominate the Internet Marketplace in Your Industry
2. SEO Book Video – The Web is a Social Activity
3.
Construction Marketing Website Awesomeness.
So, take a look at these resources and see if you can’t come up with a way to create your own lead generation website that works for your business, your budget, and your lifestyle.
Pass it along: If you know someone who could use help with website promotion and online marketing, feel free to send them a link to this page, or link to it on your own website.
