Construction Marketing Brainstorm

OK. So we have been talking a lot about marketing ideas that work, and others that don’t.

Here’s a list of random construction marketing ideas to help you brainstorm. Find something that works for your business. You know best. Whether it’s hard nosed selling or positioning yourself to be there when the client decides to buy, you can create a custom marketing plan that works well for your business.

1. Go door to door in neighborhoods where you already have projects. Think like a neighbor.

2. Use print ads, media ads, truck signs, yellow page ads, and online ads to drive traffic to your website.

3. Create a valuable product to give away in order to establish a relationship of trust with your prospect.

4. Help people for free with your knowledge and advice. If you can be truly helpful and valuable within your area of expertise, people will be hard pressed to find anyone else who gives them so much value. They may even end up begging you to do projects for them (it’s happened to me more than once).

5. Go to events where you will meet people in your target market outside your expertise. For example: You’re a contractor. Don’t waste time at builders association meetings. Go to unrelated events. Join recreational groups, small business groups unrelated to construction, service based organizations, leadership activities, or charity events. Get out there. Be outgoing and get to know people. Ask them questions about themselves, and you will no doubt run into people who need a contractor. Start with the relationship first.

Try these:

• Check your local paper business section for weekly events in your area.
• Join MeetUp.com and find interesting local groups to join.
• Look in your local Business Journal for activities.
• Go to chamber of commerce meetings.
• Join personal development groups like Toastmasters.
• Go to your kids’ school functions and extracurriculars. Get to know all the other parents.
• Introduce yourself to the owners of all the restaurants where you eat. Be sociable and keep in contact regularly. These folks know tons of people in your market.

 

6. Organize homeowner seminars. “How to remodel your house within your budget.” Do it for free. Invite other relevant speakers. Incorporate a local charity. Get the word out using press releases.

7. Go talk to interior designers, cabinet and countertop companies, plumbing supply houses, lighting stores, and anywhere else where homeowners shop. Get to know the business owners well. It won’t take long before you get some referrals.

8. Call or go visit your past clients. Ask them for referrals in a friendly way. You are not desperate, you are simply a professional doing some networking. Tell them how much you value their business. Paint them a mental picture of your ideal prospect. Ask them who they might know who fits the bill. People who feel like you appreciate them are often glad to connect you with their friends and associates.

9. Do radius (“pardon our dust”) mailings in the areas around your current jobsites. Offer an incentive to respond to the mailing within a certain time frame. You could use a coupon, offer a break on labor or materials mark-up, or offer free services or consultations to get people to call now.

10. Just make it a habit to talk to everyone you come in contact with throughout your day, instead of staring at your shoes. You are the guy who smiles and says hello every time. A smile can go a long long way in life, and in marketing.

Have more ideas? Leave a comment below.

 

 

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