All you remodeling companies out there who struggle with your marketing, take a cue from Cape Cod Remodeling company AtDesignRemodel.

Offering, free of charge, both a Consumer Awareness Guide and a Fast Start Remodeling Planner, AtDesignRemodel provides real value up front, with no strings attached.

This is a perfet example of how to create trust and establish your company as a trusted advisor all at the same time.

Throughout these free resources, AtDesignRemodel’s John Clark shows his remodeling chops and gives away some of his valuable experience and industry wisdom for free. And this, my friends, is the new model of marketing. You cannot give too much value up front.

Some companies are reluctant to give away their knowledge and expertise up front because they fear they are “giving up their secrets.” This couldn’t be further from the truth. Customers do not buy your secrets, your experience, or your wisdom. They buy your services because they trust you, and they feel they get more just because they enjoy the experience of dealing with you.

So, by giving away some valuable information for free (Clark doesn’t even require an email address for his resources) you build instant trust and authority in your customer’s mind. And this is truly the single most important part of marketing; the battleground inside the customer’s head.