The Problem With Contractor Marketing in 2015 (and beyond)

Contractor Marketing, Leads for Contractors – Websites & Contractor Advertising Services – Contractor Marketing

Contractor Marketing Services: http://contentmarketinginabox.com/contractor

When you look to market your contracting or home services business online you might be a little overwhelmed.

With all of the internet marketing options available (SEO, PPC, Social Media, Pay-per-lead service, Pay-per-click services, Paid Online Directories, etc) it can be very hard to determine where to start and how to proceed.

In this video, Seth Holdren, author of the book “The Contractor Marketing Manual” explains a proven model for marketing online. He talks through what a proactive online marketing plan should look like for your contracting business.

Take a look and. For more ideas and to get access to a video outlining “Content Marketing in a Box” with step by step instruction for all of the most prominent online marketing channels as well as our implementation guide go to http://www.contentmarketinginabox.com/contractor.

Here are some of the Contractor Marketing services we offer:
Contractor websites,
contractor marketing program,
online marketing,
online marketing program,
website design,
search engine optimization,
contractor SEO,
mobile optimization,
remodeling contractors,
hvac contractors,
painting contractors,
plumbers,
landscapers,
electricians,
roofers,
contractor blogs,
contractor video marketing,
referral marketing,
press releases,
graphic design,
direct mail,
contractor web hosting,
contractor pay per click,
social media,
email marketing,
Contractor Marketing,
Contractor seo,
contracting seo,
seo for contractors,
how to market a contracting business online,
home service seo,
seo for home services,
home improvement,
construction marketing.
direct mail marketing…and more.

If you have any questions, please don’t hesitate to give us a call right now at (406) 493-0805.

 

Related Websites and Links:

https://www.youtube.com/watch?v=RWob2NVJj38

http://www.constructionmarketingassociation.org/

http://www.contractormarketing360.com/

https://www.youtube.com/watch?v=0ohlMIZ6CV0

https://www.youtube.com/watch?v=ZhCyoDlltbo

 

Contractor Marketing Video Transcript (by Youtube):

Here’s how to solve your content marketing problem for ever
0:10
so here’s the problem you know you need new content to promote your business
0:14
online
0:15
every relevant expert is imploring you to do
0:18
content marketing any see the writing on the wall can have a choice
0:22
either make new content consistently on an ongoing basis
0:26
or your competitors will surpass you with the successful content marketing
0:30
strategy
0:31
you get peace of mind business get promoted on autopilot your marketing
0:35
system gets utilized to its fullest extent
0:37
your business benefits from expert copywriting cutting-edge technology
0:41
he get content that sells plus
0:44
yet SEO benefits exciting video marketing campaigns
0:48
and even integration for the marketing driven website and social media
0:51
campaigns
0:52
so you know you need to get to work on the content producing
0:56
part of your content marketing plan but your stock
0:59
either you can find the time to write new contact create videos and mess
1:04
around their website
1:05
social media and blogging or you’re confused or intimidated by the
1:10
technology the writing
1:11
in the context creation and marketing process I see this all the time
1:15
as a result what happens is no new content gets produced
1:19
the company’s website slips down in search engines YouTube and social media
1:23
in new customers and leads begin to stagnate or even dry up
1:27
created a process that solves this problem
1:31
Casey from a clean fresh start on day one
1:34
to a tangible web presence a professionally published
1:38
new content consistent steady on an ongoing basis
1:42
in less than an hour your time it’s called
1:45
content marketing in a box content marketing in a box is a very simple
1:50
three-step process
1:52
for the first step are experienced content marketers will interview you to
1:57
clarify your business goals
1:58
your company’s expertise to understand exactly what is your ideal prospects to
2:03
new customers will find most valuable
2:05
nail down how you want your new content and videos to say on this
2:09
and then they’ll put all that in a very clear
2:12
precise outline for step two the schedule series and short concise
2:16
interviews
2:17
anywhere from two to four depending on whether you choose the expert interview
2:21
option at the service
2:22
and during these interviews they follow your new content outline precisely
2:27
asking you questions to get all the information you have about your company
2:30
out of your head in India video interview format
2:33
step 3 the content marketer will then take your entire interview transcript
2:37
and in essence translate it into new content for videos web pages social
2:42
media sharing
2:43
blog posts and more now remember this is not you
2:46
producing any content yourself this is all done for you
2:50
by our content marketing service its content marketing
2:54
a box all we do is make it fast simple and he’s in for you it’s essentially on
2:59
AUTO pilot
3:00
once you approve the content your work is done
3:03
you can bypass this step if you’re just that busy we handle everything else
3:08
all the copywriting make the videos set up the content schedule
3:14
build the distribution platform on the web and social media
3:17
even build web sites and blogs where necessary
3:20
all perfectly integrated with your existing website
3:23
any social media accounts you may have in place it’s all up to us
3:28
all you have to do is go about your life running your business
3:32
starting in less than a week got new videos and content starring the
3:36
published on the internet drawing in new customers
3:39
pushing you up in the search engines getting shared on social media
3:42
making your business look more professional more popular
3:45
more attractive than your competitors all this fresh new content we create for
3:50
you is yours for ever
3:51
you own it out there on the internet as salesmen in print
3:55
for your company or you can also think of it as a 24 hour automated video salesman
4:00
who never sleeps. Content marketing in a box is for anyone who needs new content
4:05
to market their business but just doesn’t have the time or the resources to get it
4:09
done without some help
4:10
and doesn’t want to get buried in the frustrating details writing and
4:13
publishing new content all the time
4:15
are you really need is a contractor business, and about one hour of time
4:18
we can do all the rest for you if you’re so inclined
4:22
you wanna get started you can just head over to content marketing in a box .com

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Your Marketing CAN Be Improved

How to cut the fat & waste from your marketing budget and at the same time increase your sales by up to 30% in 90 days.

The business owners I talk to on a day-to-day basis are usually in one of three categories:

  • Their business is OK but they want to do better.
  • Their business is stagnant, flat-lined, no growth in sight.
  • Their business is declining.

Where is your business today?

Here are some of the most effective local marketing techniques for service businesses:

1. How is the business handling existing traffic? Are people getting a warm friendly welcome and excellent follow-through? This is a VERY common problem. Everyone is so obsessed with Google traffic but then they have a site that won’t convert for squat, no clear compelling offer, and terrible phone answering infrastructure. A friendly voice goes a LONG way.

2. DATABASE: Does the business have automated follow-up to it’s database of customers? A fun, entertaining, engaging newsletter is cheap, extremely effective, and can foster referrals quickly. This can be automated. If I had a database of 100 clients as a builder and could only do one marketing effort, it would be this.

3. Sales training for all staff (or the business owner). More balls are dropped in this phase than anywhere else. Everybody thinks they are just naturally good at sales, but having a sales system is paramount.

4. Asking existing clients for referrals. Don’t offer anything in return, but then thank them and maybe send a little gift if they refer people. The single most effective thing a builder could do right now is just sit down in front of the phone and start calling past clients with the intent to get into friendly appreciative conversations and then ask for 3 names. You will call their friends and offer to come inspect their home for XYZ important preventative whatever. Or you could offer an educational lunch-and-learn on a topic of “How to Increase Curb Appeal” or “How to Maintain Your Home to Prevent Lost Home Value” or “Easy DIY Green Home Makeover” or something compelling. Have them come to your local library or Whole Foods or something and talk to them for an hour about your topic and then answer questions, and leave them with a nice newsletter or guide or book.

The above can be sold to cold prospects using a very similar script to the one on page 67 of Ultimate Sales Machine by Chet Holmes.

5. Differentiate or die: Create a USP (Unique Selling Proposition). Sounds cliche, but it is a MUST. Integrate USP with all Marketing material. Integrate with all staff, vendors, customers, etc… Add USP to business cards, invoices, letterhead, trucks, uniforms, etc…

“Marketing and innovation make money. Everything else is a cost.” -Peter Drucker

6. THEN you think about your website. MUST HAVE a lead capture and compelling offer as the PRIMARY FOCUS on the website. Model after this guy: http://www.vamedmal.com/

7. The money is in the list. Set up e-mail responder. Capture e-mails on website. Create auto responders. Professionally written e-mails. E-mails can be forever, unlike a home address. Implement drip campaign.

8. Off-site online marketing: Press releases are AWESOME for SEO. Video marketing and distribution (Traffic Geyser or Tubemogul), podcasts on Apple.com and blog talk radio interviews, publish a book on Amazon.com (VERY easy to do…only has to be 28 pages long), big-budget PPC on all three major search engines, banner ads, build links.

9. Joint Ventures can be the fastest way to huge opportunities. What organization has a large list of your dream clients? Find ways to add value and serve their members or clients, and they will promote you to their list. This is a HUGE opportunity.

10. Direct Mail: use the Dunning mailer method (see this video, skip to 1:00:51 to get right to it) to your dream neighborhoods. Most people try direct mail ONCE and then quit. Direct mail works like crazy used as a CAMPAIGN, rather than a one shot deal. The keys are, mail to your dream neighborhood, have great copy, and sequence the mailer properly. It’s a campaign, not a single promotion. Most businesses aren’t serious enough about how they approach direct mail, so they fail.

Anyway, those are some of the best things a business can do to get results. If you want to have a conversation with me about how you can do this for your own business, talking is always free. Fill out my contact form here, and we can schedule a phone call.

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Let Me Guess: You Need Incoming Phone Calls, RIGHT NOW? Here is the Solution.

Most contractors I talk to really aren’t interested in any of this complicated “Contractor Marketing” nonsense. I mean, sure, they’re marginally interested, but only for one specific reason. And if you’re anything like them, it’s the same reason for you: You want your phone to ring with new business. Forget all the other B.S. Am I right?

I have provided a lot of marketing and internet marketing services to contractors, and after all these years, one thing stands above all the rest. If the phone doesn’t ring, it’s pretty much worthless.

So, I’ve finally found the most effective way to solve that problem.

A marketing service where you don’t pay unless you get an exclusive, qualified phone call.

How do you like them apples? :)

This is what we’re doing right now, and you don’t have to take it from me, but it is working extremely well. If you are so inclined that you’d like to chat about this for your business, I’m happy to answer any questions you may have.

If you’re an HVAC company looking forward to the hot AC season, we may already have some leads lined up for you. The best opportunities are in major metro areas, in regions where it gets HOT in the summer. And to qualify, you should have a 24hr call center and offer 24hr service, and be able to handle the extra call volume easily.

If this sounds like you, feel free to give me a call. My name is Seth, and I’ll just go ahead and put this here: (406) 493-0805. Leave a message about “pay per call” if I can’t pick up, and I’ll call you back asap.

To see if you qualify for this Pay-Per Call marketing service, call (406) 493-0805 or email seth@primeconversion.com

HVAC Marketing

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15 Questions to Ask Your Pay-Per-Click Management Company

1. What kind of return on investment can I expect with your services?

2. Will you charge me per click, per call, per lead, or on some other basis?

3. As an Adwords account matures, if managed properly, the account should get a better and better Quality Score, and thus cheaper and cheaper clicks relative to the competition, right? So, with your service, who owns the Adwords account? If we part ways down the road, who gets control of the Adwords account? Do you pass the cost benefit of a high quality score on down to us, or does that only benefit your company?

4. Do you offer phone call tracking? If we part ways, who gets the phone number used for the Adwords campaign?

5. What about landing page quality? Do you set up a new website for us and handle all issues with landing page quality? If not, will you guide us on whatever changes might need to be made to our website to help our Adwords campaign convert as well as possible?

6. If you set up a new website for us, who gets control of that website if we part ways? If you keep it, can you guarantee you will pull it off line? Or will it keep getting leads down the road that do not come to our business?

7. What else do we need to know in order to ensure the highest possible return on investment?

8. Do you have any specific success stories of businesses like ours getting a measurable return on investment?

9. How much do we need to spend per week to meet our revenue goals? How will we measure this a month from now after we’ve got the campaign going, and into the future from that point on? Because the only thing that matters to us is return on investment, so we need to discuss campaign accountability and tracking that will occur once we’ve signed on the dotted line, so we may as well determine this now, right?

10. What is a reasonable Click Thru Rate (CTR) to expect for a campaign like ours?

11. What is a reasonable average cost per click to expect for a campaign like ours?

12. How many clicks will that likely generate for us?

13. What is a reasonable conversion rate for that number of clicks? (Meaning, how many new clients is that likely to generate for us?)

14. If those numbers don’t pan out after a month or two when we can clearly see the results of our campaign, what will happen then?

15. Is our campaign likely to provide us with a measurable ROI right off the bat, or will it take a certain amount of time to show a return? How long?

That should give you a pretty good start.

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