Today’s consumer is harder to reach than ever before, from a marketing perspective. But now there is finally a solution.

Your prospect is a moving target. People are no longer anchored to their desktop computers, they are on the move. Your prospect is now mobile, using a number of different devices to access information and entertainment, and build relationships with people. Gone are the days where you can use singular channels of marketing to get more customers, increase your conversion from prospects to buyers, and increase your profits using simple marketing systems. Well, at least, until recently those days were gone. Now, there is a huge opportunity. It’s called cross-channel marketing.

Watch this video (to your right) about the upcoming webinar, and then sign up below for a double dose of marketing strategy for your business. Observe the follow-up process when you register for the webinar, and imagine how a similar system could help your business increase profits. Then, watch the webinar for some specific and powerful tactics for getting new prospects through some brand new and extremely powerful high-ROI methods. Sign up now:

To Sign Up:

Text your name, email, website to (615) 547-2726

OR Scan this QR code with your smart phone, right from the screen.

Technorati Tags: Construction Marketing, Contractor Marketing

1. What kind of return on investment can I expect with your services?

2. Will you charge me per click, per call, per lead, or on some other basis?

3. As an Adwords account matures, if managed properly, the account should get a better and better Quality Score, and thus cheaper and cheaper clicks relative to the competition, right? So, with your service, who owns the Adwords account? If we part ways down the road, who gets control of the Adwords account? Do you pass the cost benefit of a high quality score on down to us, or does that only benefit your company?

4. Do you offer phone call tracking? If we part ways, who gets the phone number used for the Adwords campaign?

5. What about landing page quality? Do you set up a new website for us and handle all issues with landing page quality? If not, will you guide us on whatever changes might need to be made to our website to help our Adwords campaign convert as well as possible?

6. If you set up a new website for us, who gets control of that website if we part ways? If you keep it, can you guarantee you will pull it off line? Or will it keep getting leads down the road that do not come to our business?

7. What else do we need to know in order to ensure the highest possible return on investment?

8. Do you have any specific success stories of businesses like ours getting a measurable return on investment?

9. How much do we need to spend per week to meet our revenue goals? How will we measure this a month from now after we’ve got the campaign going, and into the future from that point on? Because the only thing that matters to us is return on investment, so we need to discuss campaign accountability and tracking that will occur once we’ve signed on the dotted line, so we may as well determine this now, right?

10. What is a reasonable Click Thru Rate (CTR) to expect for a campaign like ours?

11. What is a reasonable average cost per click to expect for a campaign like ours?

12. How many clicks will that likely generate for us?

13. What is a reasonable conversion rate for that number of clicks? (Meaning, how many new clients is that likely to generate for us?)

14. If those numbers don’t pan out after a month or two when we can clearly see the results of our campaign, what will happen then?

15. Is our campaign likely to provide us with a measurable ROI right off the bat, or will it take a certain amount of time to show a return? How long?

That should give you a pretty good start.

Technorati Tags: Construction Marketing, Contractor Marketing

Welcome to the ultimate small business marketing resources website. If you’re a small business owner… you’re in the right place. Grab a cup of coffee, relax, and take a look around.

There is a whole vault of resources here to help you improve your marketing skills.

• Free report: Marketing Overview.
• Guide to internet marketing.
• The Marketing Manual for Today’s Information Age.
• Educational videos.
• Audio tutorials.
• Hundreds of informative blog posts on marketing for small business.

So feel free to take a look around and see if you can find that one valuable tip you can use today to land that next project!

Technorati Tags: Construction Marketing

A Google Adwords Pay-Per-Click (PPC) campaign is an excellent way to get instant, targeted traffic to your website.

In fact, recent marketing studies have shown that potential customers who click on Sponsored Links on Google are more likely to make an immediate decision to purchase.

With our PPC campaign management service, you can control your own budget, and know what you can expect from day-to-day.

Benefits of PPC Management:

• You pay for your clicks at cost.

• No mark-up, just one flat monthly fee.

• We build you an asset that you own (your own Adwords campaign with a high Quality Score.)

• Your cost per click gets cheaper over time as your Adwords campaign matures.

• It’s all hands-free, done for you.

• You can turn it on and off at will.

• You set whatever click budget you are comfortable with, and you can raise and lower it any time.

• You get weekly reports showing you where your leads/customers are coming from, click data, and more.

• You can call us any time and speak directly to us to resolve any issues.

Contact us for more information about starting your own PPC campaign.

FREE – Download our Pay-Per-Click Checklist (pdf) on how to manage your own Google Adwords Pay-Per-Click campaign. To download, click here.

Download your copy now.

Get a free Pay-Per-Click consultation from a Google Adwords Qualified Individual.

Technorati Tags: Construction Marketing, Google Adwords, Pay-Per-Click

Where They’re Still Building Strong in the US.

In this recent article from BusinessWeek, we get the inside scoop on America’s 20 Strongest Building Markets.

Some are due to recent storms, some because of an influx of population; and yet others are due to factors such as recovery funds and even *GASP* a strong economy.

Builders: If you’re miserable where you are and your market is in the tank for the foreseeable future…do you ever think about picking up and moving to where the action is?

Those of you who live in these areas are cursing me right now. But, well, sometimes you just have to take matters into your own hands and take some action, right?

What do you think?

Technorati Tags: Builder Marketing, Construction Jobs, Construction Marketing

If you are trying to master your marketing because you want to grow your construction business, you’ve come to the right place.

This blog is a vault of resources that you can use to get your marketing plan humming along nicely, so you can spend your time focusing on your actual business, and what’s important in life. (Imagine that, right?)

Rather than pulling your hair out trying to find that next project, you can put a marketing system in place to help “automate the process” and get a steady stream of new targeted leads flowing in.

There are some great FREE resources available in the blog posts below. But don’t just take my word for it…read for yourself and decide. The goal here is to give you at least one marketing idea you can apply RIGHT NOW to your business to help you bring in new projects.

Technorati Tags: Construction Marketing Resources

Offering, free of charge, both a Consumer Awareness Guide and a Fast Start Remodeling Planner, AtDesignRemodel provides real value up front, with no strings attached.

This is a perfet example of how to create trust and establish your company as a trusted advisor all at the same time.

Throughout these free resources, AtDesignRemodel’s John Clark shows his remodeling chops and gives away some of his valuable experience and industry wisdom for free. And this, my friends, is the new model of marketing. You cannot give too much value up front.

Some companies are reluctant to give away their knowledge and expertise up front because they fear they are “giving up their secrets.” This couldn’t be further from the truth. Customers do not buy your secrets, your experience, or your wisdom. They buy your services because they trust you, and they feel they get more just because they enjoy the experience of dealing with you.

So, by giving away some valuable information for free (Clark doesn’t even require an email address for his resources) you build instant trust and authority in your customer’s mind. And this is truly the single most important part of marketing; the battleground inside the customer’s head.

Technorati Tags: Addition, Bath Remodel, Builders, Cape Cod Remodeling, Cotractor, Kitchen

I keep getting a kick out of how so many people keep talking about Twitter, Facebook and social media (et al.) like they are ridiculous time-wasters, unable to be comprehended by a reasonable, practical, effective person.

Are you one of “those people?”

I got the headline for this post from an article in Wired Magazine, talking about the difference between Jimmy Fallon interviewing a Twitter guru, compared to Charlie Rose doing the same. Rose’s interview is referred to as seeming like an episode of “Grandpa Learns of the Magic Computer Box.” Jimmy Fallon, on the other hand, is doing his best to stay current and understand these modern social tools.

Which camp do you fall in? Social media hater, or social media participant?

The Case Against Social Media

For those of you pessimists, you can read this article about how Facebook may risk the effects of “infantilizing the human brain.”

Quote from the audio in the above article:

“Every generation is phobic about the effect of new technology on the morals of the next.”

She goes on to discount the application of this phenomenon concerning social media, and why this time it’s different.

So, you can find good information in both camps.

My point, relative to Construction Marketing, is this:

You can either grump around, refusing to understand or participate in the new social media trends, and fall behind. OR, you can experiment and try to find cool new ninja ways to use this stuff to expand your relationship base and perhaps even grow your business.

It’s your choice. If you want to remain a grinch about it, I totally get it.

But the truth is, this social media stuff is all just a new, very powerful way of communicating with the world. And it’s trending like a juggernaut.

So ask yourself: Do you want to waste time throwing a futile tantrum about how you think it sucks, and you want to go back to the “good old days” of wasteful, one-sided shotgun marketing?

Personally, I’m going to keep my eyes on the horizon, and scoop up what I can along the way.

Now go follow me on Twitter.

Technorati Tags: Construction Marketing, Social Media

Merlin Mann of 43Folders.com and InboxZero.com talks about the book he is writing on productivity, in your inbox and in your life.

I’m Writing a Book. from Merlin Mann on Vimeo.

For those of you contractors and construction marketing enthusiasts who are trying to get good at using online video to market your blog and/or your business, there’s more: Pay attention to how to be compelling with just yourself, the wall behind you, and whatever food you have on your desk.

Technorati Tags: Construction Marketing, Productivity