Construction Marketing

I’m Seth Holdren, and this is my Bio.

My name is Seth Holdren. I publish the Construction Marketing Blog from my office in Nashville, TN. I also wrote the Marketing Manual for Contractors in the Information Age, which you can find in the sidebar of this page.

My path in the construction industry has taken me from the mid-west, to the northwest, and now to the southeast. During my travels I’ve picked up some knowledge and wisdom you might find useful if you are in “The Business”. (Of course, here in Nashville “The Business” would refer to the Music Business, but as you know, we’re talking about Construction.)

As I said, I’ve picked up some great marketing resources along the way. I will give my expertise freely on a regular basis here on this blog. And, of course, you’ll probably teach me something too. I welcome your comments and input at all times. You can get in touch with me through my contact form. Jokes, laughs, and compliments are always good. But whining is OK too, I guess.

My number one goal here is to help contractors build better businesses. Secondly, I will also do my best to entertain you.

I believe in people who are in construction because they want to be, and give their best accordingly. Lets have a little fun while we’re here. Because work boots and sawdust can get a little boring sometimes, don’t you think?

Here are my credentials:

• I own DragItHome.com, a marketing resource site for contractors.
• I publish the Construction Marketing Blog (.com)
• I build online marketing campaigns for contractors and other businesses.
• You will find me on page one of Google for the highly sought-after keywords “Construction Marketing.”
• I wrote the Marketing Manual for Contractors in Today’s Information Age (and a few other reports, manuals, and books.)
• I have created and distributed many construction marketing videos, podcasts, audios, articles, and websites.
• I come from a long, strong, diverse background in the construction industry.
• I am a Marketing Samurai. Just ask me, I’ll tell you.
• Construction Industry Experience: I have done marketing consulting, outside sales, I’ve run my own business, I’ve done production management, project management, estimating, I’ve ordered, sold, and hauled building materials - too much, not enough, and just the right amount - I’ve been a foreman, a superintendent, I’ve pounded sinkers and coolers, trimmed upscale homes, I’ve “managed client expectations,” burped insulation dust, successfully negotiated with hostile attorneys, dealt with water damage, won over seasoned construction pros twice my age and made them cry with sentimental respect for my management ability, I’ve created procedures, laid block, written contracts, walked top plates, written successful direct mail campaigns, poured foundations, swung from peaks, shimmied through crawlspaces, slung beams, smashed thumbs, managed crews, hired and fired, dug ditches, eaten dirt, and breathed the fresh air on many a jobsite.
• I know the office.
• I know the field.
• And I know how to make the phone ring off the hook with new business.

That’s why I’m here today. Because I can help a contractor who is in trouble. Start improving your marketing today.