If you are trying to master your marketing because you want to grow your construction business, you’ve come to the right place.
This blog is a vault of resources that you can use to get your marketing plan humming along nicely, so you can spend your time focusing on your actual business, and what’s important in life. (Imagine that, right?)
Rather than pulling your hair out trying to find that next project, you can put a marketing system in place to help “automate the process” and get a steady stream of new targeted leads flowing in.
There are some great FREE resources available in the blog posts below. But don’t just take my word for it…read for yourself and decide. The goal here is to give you at least one marketing idea you can apply RIGHT NOW to your business to help you bring in new projects.
I keep getting a kick out of how so many people keep talking about Twitter, Facebook and social media (et al.) like they are ridiculous time-wasters, unable to be comprehended by a reasonable, practical, effective person.
Are you one of “those people?”
I got the headline for this post from an article in Wired Magazine, talking about the difference between Jimmy Fallon interviewing a Twitter guru, compared to Charlie Rose doing the same. Rose’s interview is referred to as seeming like an episode of “Grandpa Learns of the Magic Computer Box.” Jimmy Fallon, on the other hand, is doing his best to stay current and understand these modern social tools.
Which camp do you fall in? Social media hater, or social media participant?
The Case Against Social Media
For those of you pessimists, you can read this article about how Facebook may risk the effects of “infantilizing the human brain.”
Quote from the audio in the above article:
“Every generation is phobic about the effect of new technology on the morals of the next.”
She goes on to discount the application of this phenomenon concerning social media, and why this time it’s different.
So, you can find good information in both camps.
My point, relative to Construction Marketing, is this:
You can either grump around, refusing to understand or participate in the new social media trends, and fall behind. OR, you can experiment and try to find cool new ninja ways to use this stuff to expand your relationship base and perhaps even grow your business.
It’s your choice. If you want to remain a grinch about it, I totally get it.
But the truth is, this social media stuff is all just a new, very powerful way of communicating with the world. And it’s trending like a juggernaut.
So ask yourself: Do you want to waste time throwing a futile tantrum about how you think it sucks, and you want to go back to the “good old days” of wasteful, one-sided shotgun marketing?
Personally, I’m going to keep my eyes on the horizon, and scoop up what I can along the way.
For those of you contractors and construction marketing enthusiasts who are trying to get good at using online video to market your blog and/or your business, there’s more: Pay attention to how to be compelling with just yourself, the wall behind you, and whatever food you have on your desk.