First Post in a Series of Posts About Online Marketing for Contractors
There is a whole lot of clutter in the world of “marketing advice” these days. This is true even for marketing advice specifically targeted to construction small business owners.
How do you sort through all that marketing clutter?
I spend a large chunk of my time scouring every marketing book, blog, report, video, and news source I can find.
Some sources of construction marketing advice quickly rule themselves out as long-winded, outdated, over-simplified, or just plain wrong. Other sources are chock full of valuable, effective marketing nuggets.
It’s almost a full time job screening out the junk from the gems.
Truth is, I enjoy doing it. But I have to do it. Every day. Because that’s a huge part of my business. Most of you out there have bigger and better things to focus on.
Bigger and better things like:
Keeping your employees “in work.”
Keeping your construction business afloat.
Keeping up to date on all the latest construction best practices in this “Green New World.”
Keeping your existing clients happy.
You don’t have time to sort through all the clutter to get to the good stuff. You want the stuff that works, and you want it yesterday.
Remember back about three years ago? Back then, far fewer construction small businesses were focusing their attention on marketing. They were too busy actually completing construction projects.
But now, almost every contractor I know who is still in business is highly focused on marketing; drumming up work, bringing in new business, getting clients NOW.
And what is the most popular construction marketing topic of the day?
It’s the internet.
Does online marketing work for a local construction company?
Well, yes and no.
It depends on whose advice you follow.
This is the first part of a series of posts about online marketing for contractors, builders, remodelers, and other construction small business owners.
We will talk about what works, what is a waste of time and money, and what you can do today to start getting new construction leads online.
Check back often for more posts about how to reach more new customers online.