Some Positive News
Click to read article on the Construction Jobs Blog:
The article talks about the positive growth in the green industry regarding construction and other economic indicators.
It’s always good to hear some good news nowadays.
Sometimes it might be good to look at this downturn as a necessary evil for the overall state of our economy. I’ll explain:
We all know that when it comes to the economy there are peaks and valleys over the years. We’ve been peaking for what some say has been an unusually long upward rise. So it’s only obvious there would be an eventual valley. And we are now in it.
I say, bring on the valley. Let’s get it over with and move on to greener pastures and more growth!
Check out this site Construction Journal .com
While I cannot vouch for their lead generation service (or any other, for that matter – pursue at your own risk) this site has a huge page full of news and information it could be worth your while to check out.
The link I gave is to the news page, but there is information for other sectors of construction as well.
Top Building Jobs – A Great Resource for Construction Industry Pros
Check out their site to view what appear to be some really good quality, industry relevant jobs, as well as resources for you employers out there who are looking to build a great team.
They also have a blog with some interesting reading and information.
Here’s the blog:
It’s always good to have more resources for building teams and searching for employment.
In the construction industry, building a dynamite team can do you wonders. Happy searching.
In the world of construction, we need more things like blogs and forums where resources and tools are made available for contractors to use to improve their businesses.
Construction newsletters, articles, and books on construction marketing are too few and far between, at least compared to other industries which are commonly conceived to be more “professional.”
But, like a good contractor buddy of mine says:
“A surgeon client complained about my prices and said, ‘I don’t make that much for my time, and I’m a surgeon.’”
To which the contractor responded:
“Neither did I when I was a surgeon.”
The publics’ perception of lack of professionalism among general contractors is something I’ve ranted about many times in the past. It’s frustrating. But it can be overcome.
I guess the best defense against this perception is simply living a life of integrity. Eventually, where it counts, your integrity will rise to the top.
But in the mean time, we can use marketing practices that work to boost our sales and increase our clients’ satisfaction level.
Because, as many experienced contractors know, client satisfaction can often times be influenced by your client’s perception of reality. And your client’s perception of reality can often only be altered through effective marketing techniques.
And that’s where the importance of Construction Blogs comes in.
If we read, and discuss, and comment on things that work and things that don’t, we help advance our cause as an industry.
Here is a list of some of my favorite construction blog and forum resources:
Construction Resource Forum
Construction Marketing Ideas Blog
There are a few other excellent resources for contractors that can be found online. But that’s a topic for another day.
You could spend 6 months reading non-stop and learn a ton with the three listed above.
(Also check out: Blog Flux Directory)
You can use this idea in your business TODAY:
(From the Contractor Talk forum which is, by the way, a terrific resource.)
“One contractor I know taught his men how to ask for referrals while they were working on the job. They would give a card to the neighbor and ask them to fill out the information on the back of the card. Then they would take that card and give the prospect another. Then the employee would call in the lead before the end of the day to the office. If the lead resulted in a face to face visit a small referral fee was given to the employee whether the job sold or not.”
Construction Marketing Blog Review:
This is an excellent idea you can use in your business right now, today.
You can give your field guys business cards with a small form on the back for these “neighbor prospects” to fill out. Tell your employees they will make an instant, cash commision each time one of these leads turns into a face-to-face meeting.
This method eliminates the uncertainty and the lack of “quick cash” potential that can thwart some construction industry commission referral plans.
Train your guys to take 15 minutes and knock on 2 or 3 doors at the end of every day around the neighborhood. Have them introduce themselves and say something like, “Hello, I’m Seth. We are working on the project next door, and we like to always check with each neighbor face-to-face to let you know we’re good honest guys…most of the time.” (use some humor)
Also, have your guys keep their eyes peeled throughout the work day for opportunities to interact in a friendly, positive way with neighbors who are poking around the jobsite surroundings. Most residential jobsites have an abundance of this type of activity you can take advantage of.
Go print some cards for your guys, and let us know how it works!