Ask Your Question Today
As a business owner in the construction industry, what is your most important question about how to get new customers and grow your business?
Type your question below and you with get an answer directly from me via email, as well as the answers to the most common questions and problems fellow contractors have about marketing their businesses in these tough times.
Upcoming teleseminar:
I will also cover these answers thoroughly in my upcoming teleseminar about online marketing for contractors.
Is Pay-Per-Click Marketing Effective?
A Google Adwords Pay-Per-Click (PPC) campaign is an excellent way to get instant, targeted traffic to your website.
In fact, recent marketing studies have shown that potential customers who click on Sponsored Links on Google are more likely to make an immediate decision to purchase.
With our PPC campaign management service, you can control your own budget, and know what you can expect from day-to-day.
Benefits of PPC Management:
- You pay for your clicks at cost.
- No mark-up, just one flat monthly fee.
- We build you an asset that you own (your own Adwords campaign with a high Quality Score.)
- Your cost per click gets cheaper over time as your Adwords campaign matures.
- It’s all hands-free, done for you.
- You can turn it on and off at will.
- You set whatever click budget you are comfortable with, and you can raise and lower it any time.
- You get weekly reports showing you where your leads/customers are coming from, click data, and more.
- You can call us any time and speak directly to us to resolve any issues.
Contact us for more information about starting your own PPC campaign.
FREE – Download our Pay-Per-Click Checklist (pdf) on how to manage your own Google Adwords Pay-Per-Click campaign. To download, click here.
Get a free Pay-Per-Click consultation from a Google Adwords Qualified Individual.
Cape Cod Remodeling Company Knows How to Give Real Value
All you remodeling companies out there who struggle with your marketing, take a cue from Cape Cod Remodeling company AtDesignRemodel.
Offering, free of charge, both a Consumer Awareness Guide and a Fast Start Remodeling Planner, AtDesignRemodel provides real value up front, with no strings attached.
This is a perfet example of how to create trust and establish your company as a trusted advisor all at the same time.
Throughout these free resources, AtDesignRemodel’s John Clark shows his remodeling chops and gives away some of his valuable experience and industry wisdom for free. And this, my friends, is the new model of marketing. You cannot give too much value up front.
Some companies are reluctant to give away their knowledge and expertise up front because they fear they are “giving up their secrets.” This couldn’t be further from the truth. Customers do not buy your secrets, your experience, or your wisdom. They buy your services because they trust you, and they feel they get more just because they enjoy the experience of dealing with you.
So, by giving away some valuable information for free (Clark doesn’t even require an email address for his resources) you build instant trust and authority in your customer’s mind. And this is truly the single most important part of marketing; the battleground inside the customer’s head.
Construction Marketing Resource Vault
If you are trying to master your marketing because you want to grow your construction business, you’ve come to the right place.
This blog is a vault of resources that you can use to get your marketing plan humming along nicely, so you can spend your time focusing on your actual business, and what’s important in life. (Imagine that, right?)
Rather than pulling your hair out trying to find that next project, you can put a marketing system in place to help “automate the process” and get a steady stream of new targeted leads flowing in.
There are some great FREE resources available in the blog posts below. But don’t just take my word for it…read for yourself and decide. The goal here is to give you at least one marketing idea you can apply RIGHT NOW to your business to help you bring in new projects.
Ultra Audio Productions
America’s 20 Strongest Building Markets
Where They’re Still Building Strong in the US.
In this recent article from BusinessWeek, we get the inside scoop on America’s 20 Strongest Building Markets.
Some are due to recent storms, some because of an influx of population; and yet others are due to factors such as recovery funds and even *GASP* a strong economy.
Builders: If you’re miserable where you are and your market is in the tank for the foreseeable future…do you ever think about picking up and moving to where the action is?
Those of you who live in these areas are cursing me right now. But, well, sometimes you just have to take matters into your own hands and take some action, right?
What do you think?
Grandpa Learns of the *Magic Computer Box*
I keep getting a kick out of how so many people keep talking about Twitter, Facebook and social media (et al.) like they are ridiculous time-wasters, unable to be comprehended by a reasonable, practical, effective person.
Are you one of “those people?”
I got the headline for this post from an article in Wired Magazine, talking about the difference between Jimmy Fallon interviewing a Twitter guru, compared to Charlie Rose doing the same. Rose’s interview is referred to as seeming like an episode of “Grandpa Learns of the Magic Computer Box.” Jimmy Fallon, on the other hand, is doing his best to stay current and understand these modern social tools.
Which camp do you fall in? Social media hater, or social media participant?
The Case Against Social Media
For those of you pessimists, you can read this article about how Facebook may risk the effects of “infantilizing the human brain.”
Quote from the audio in the above article:
“Every generation is phobic about the effect of new technology on the morals of the next.”
She goes on to discount the application of this phenomenon concerning social media, and why this time it’s different.
So, you can find good information in both camps.
My point, relative to Construction Marketing, is this:
You can either grump around, refusing to understand or participate in the new social media trends, and fall behind. OR, you can experiment and try to find cool new ninja ways to use this stuff to expand your relationship base and perhaps even grow your business.
It’s your choice. If you want to remain a grinch about it, I totally get it.
But the truth is, this social media stuff is all just a new, very powerful way of communicating with the world. And it’s trending like a juggernaut.
So ask yourself: Do you want to waste time throwing a futile tantrum about how you think it sucks, and you want to go back to the “good old days” of wasteful, one-sided shotgun marketing?
Personally, I’m going to keep my eyes on the horizon, and scoop up what I can along the way.
Now go follow me on Twitter. 
On eProductivity – Applying Inbox Zero To Your Construction Marketing Plan
BONUS Tutorial: How to Make a Funny Video
Merlin Mann of 43Folders.com and InboxZero.com talks about the book he is writing on productivity, in your inbox and in your life.
I’m Writing a Book. from Merlin Mann on Vimeo.
For those of you contractors and construction marketing enthusiasts who are trying to get good at using online video to market your blog and/or your business, there’s more: Pay attention to how to be compelling with just yourself, the wall behind you, and whatever food you have on your desk.
Sales Resources for Real Students of Construction Marketing
Jeffrey Gitomer says he often introduces himself as “The Best Sales Trainer in the World.”
Read, listen to, and watch his stuff, and you will end up believing it!
Take this video as an example.
Pest Control Nashville
Those of you who are considering offering some video on your website, check out the video at Pest Control Nashville.
This pest control company has a great short video that instills trust and offers real value to their customers.
Using green solutions in today’s market is a great way to service your customers. These guys do it right!
