The Problem With Contractor Marketing in 2015 (and beyond)

Contractor Marketing, Leads for Contractors – Websites & Contractor Advertising Services – Contractor Marketing

Contractor Marketing Services:

When you look to market your contracting or home services business online you might be a little overwhelmed.

With all of the internet marketing options available (SEO, PPC, Social Media, Pay-per-lead service, Pay-per-click services, Paid Online Directories, etc) it can be very hard to determine where to start and how to proceed.

In this video, Seth Holdren, author of the book “The Contractor Marketing Manual” explains a proven model for marketing online. He talks through what a proactive online marketing plan should look like for your contracting business.

Take a look and. For more ideas and to get access to a video outlining “Content Marketing in a Box” with step by step instruction for all of the most prominent online marketing channels as well as our implementation guide go to

Here are some of the Contractor Marketing services we offer:
Contractor websites,
contractor marketing program,
online marketing,
online marketing program,
website design,
search engine optimization,
contractor SEO,
mobile optimization,
remodeling contractors,
hvac contractors,
painting contractors,
contractor blogs,
contractor video marketing,
referral marketing,
press releases,
graphic design,
direct mail,
contractor web hosting,
contractor pay per click,
social media,
email marketing,
Contractor Marketing,
Contractor seo,
contracting seo,
seo for contractors,
how to market a contracting business online,
home service seo,
seo for home services,
home improvement,
construction marketing.
direct mail marketing…and more.

If you have any questions, please don’t hesitate to give us a call right now at (406) 493-0805.


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Contractor Marketing Video Transcript (by Youtube):

Here’s how to solve your content marketing problem for ever
so here’s the problem you know you need new content to promote your business
every relevant expert is imploring you to do
content marketing any see the writing on the wall can have a choice
either make new content consistently on an ongoing basis
or your competitors will surpass you with the successful content marketing
you get peace of mind business get promoted on autopilot your marketing
system gets utilized to its fullest extent
your business benefits from expert copywriting cutting-edge technology
he get content that sells plus
yet SEO benefits exciting video marketing campaigns
and even integration for the marketing driven website and social media
so you know you need to get to work on the content producing
part of your content marketing plan but your stock
either you can find the time to write new contact create videos and mess
around their website
social media and blogging or you’re confused or intimidated by the
technology the writing
in the context creation and marketing process I see this all the time
as a result what happens is no new content gets produced
the company’s website slips down in search engines YouTube and social media
in new customers and leads begin to stagnate or even dry up
created a process that solves this problem
Casey from a clean fresh start on day one
to a tangible web presence a professionally published
new content consistent steady on an ongoing basis
in less than an hour your time it’s called
content marketing in a box content marketing in a box is a very simple
three-step process
for the first step are experienced content marketers will interview you to
clarify your business goals
your company’s expertise to understand exactly what is your ideal prospects to
new customers will find most valuable
nail down how you want your new content and videos to say on this
and then they’ll put all that in a very clear
precise outline for step two the schedule series and short concise
anywhere from two to four depending on whether you choose the expert interview
option at the service
and during these interviews they follow your new content outline precisely
asking you questions to get all the information you have about your company
out of your head in India video interview format
step 3 the content marketer will then take your entire interview transcript
and in essence translate it into new content for videos web pages social
media sharing
blog posts and more now remember this is not you
producing any content yourself this is all done for you
by our content marketing service its content marketing
a box all we do is make it fast simple and he’s in for you it’s essentially on
AUTO pilot
once you approve the content your work is done
you can bypass this step if you’re just that busy we handle everything else
all the copywriting make the videos set up the content schedule
build the distribution platform on the web and social media
even build web sites and blogs where necessary
all perfectly integrated with your existing website
any social media accounts you may have in place it’s all up to us
all you have to do is go about your life running your business
starting in less than a week got new videos and content starring the
published on the internet drawing in new customers
pushing you up in the search engines getting shared on social media
making your business look more professional more popular
more attractive than your competitors all this fresh new content we create for
you is yours for ever
you own it out there on the internet as salesmen in print
for your company or you can also think of it as a 24 hour automated video salesman
who never sleeps. Content marketing in a box is for anyone who needs new content
to market their business but just doesn’t have the time or the resources to get it
done without some help
and doesn’t want to get buried in the frustrating details writing and
publishing new content all the time
are you really need is a contractor business, and about one hour of time
we can do all the rest for you if you’re so inclined
you wanna get started you can just head over to content marketing in a box .com

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Contractor Lead Generation Video Training

This is by far the best system I’ve seen lately for contractor lead generation after the most recent Google changes. If you’re a contractor looking to grow your company in this completely overcrowded marketplace, then pull up a chair and get ready to take some notes for the next 14 minutes, because your answer is in this video.

In this video, we look at three crucial elements that you must consider before you attempt to overhaul your marketing efforts. First, we’re going to make sure your website is set up correctly to maximize lead generation. Next, we’re going to make sure that you have a content strategy that will sustain your business over time. And finally, we’re going to go over how to make sure you encourage the type of client you want to attract, while discouraging undesirable clients who will drain your company’s time and resources.

You can submit a comment if you have questions. Happy lead generating!

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How any contractor can increase profits by 23% to 100% or more in 3 months or less

If you’re looking to grow your business in this less-than-ideal economy, then pull up a chair and get ready to buckle down for the next 5 minutes, because your answer is in this article.

In the next few minutes, we’re going to look at three crucial elements that you must consider before you attempt to overhaul your marketing efforts. First, we’re going to make sure your business isn’t currently shooting itself in the foot. Next, we’re going to make sure that your marketing and sales systems are up to snuff. Finally, we’re going to go over the details of the 3 ways for exponential growth in a small business.

An ounce of prevention….

First, let’s start with preventing your business from sabotaging itself.

The #1 biggest missed opportunity I see is when a business doesn’t place the highest value on it’s current and incoming customers (or clients.) When your business interacts with each customer, whether it’s on the phone, online, or in person, ask yourself this question: Are your customers and prospects being treated like the lifeblood of your business? Because that’s exactly what they are.

Did you know that after 2 rings, you lose 30% of your incoming callers? Now, how much is your average lifetime value of a customer? (If you don’t know this number, call your accountant and find out.) Take that number, write it on a post it note, and stick it on the handset. That is the amount of money you just passed up when you didn’t have your staff drop everything to answer that phone call. The solution? Make incoming calls top priority, and train your staff to do the same.

Bonus phone tip: If the person who answers your phones is rude or has a bad attitude, do you think that will transfer well to your prospective customers? How about your current clients? Think you should reconsider having a rude person as the face of your company? Of course you should.

Do you have a system?

Next, let’s talk about your marketing and sales system.

Do you have a comprehensive sales and marketing plan in place in your business? Do you know the proper strategy to implement to attract traffic to your website and then convert that traffic into sales? Do you know the proper social media strategy for busy entrepreneurs? Do you know how to use media, direct mail, and PR for the highest return on investment? And have you considered how you can do all this without wasting precious man-hours? These are elements that are not too difficult to implement if you have an expert marketing consultant in your corner.

3 Ways for exponential growth

Finally, here is a list of the 3 ways for exponential growth in any small business:

1. Get more prospects.

2. Increase your conversion rate of prospects to customers.

3. Increase the average ticket size (or frequency.)

It’s that simple. Can you think of one tactic you can implement to improve your business in each of these 3 areas? A 33% increase in each of these areas is often quite feasible. And that can add up to doubling your business in 90 days or less, if you build your business using a sound marketing blueprint.

So, check out how you handle incoming phone calls and customer inquiries. Make improvements where there are issues. Next, think about bringing in a consultant to give your marketing systems a comprehensive audit. Often a fresh eye can help you see things you can’t see in your daily grind. And last, focus on the 3 ways for exponential growth. Make improvements in all 3 areas, and you will be on the path for growth, even in a flat economy.

You can learn more about these and other marketing systems, tactics, and strategies in the Marketing Manual for Contractors.

About the Author – Seth Holdren is the author of Your Marketing Blueprint and Founder of the Local Business Development Education Association, the only governing body certifying LBDEA Certified Education Professionals. (LBDEA is an association dedicated to helping business owners increase profits.) After years of helping businesses grow, Holdren observed an epidemic of missed opportunities for growth in the arena of local marketing for small business. So he set out to cure this epidemic, by performing marketing audits and teaching workshops focused on effective and practical marketing tactics that provide ROI above all else.

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Your Marketing CAN Be Improved

How to cut the fat & waste from your marketing budget and at the same time increase your sales by up to 30% in 90 days.

The business owners I talk to on a day-to-day basis are usually in one of three categories:

  • Their business is OK but they want to do better.
  • Their business is stagnant, flat-lined, no growth in sight.
  • Their business is declining.

Where is your business today?

Here are some of the most effective local marketing techniques for service businesses:

1. How is the business handling existing traffic? Are people getting a warm friendly welcome and excellent follow-through? This is a VERY common problem. Everyone is so obsessed with Google traffic but then they have a site that won’t convert for squat, no clear compelling offer, and terrible phone answering infrastructure. A friendly voice goes a LONG way.

2. DATABASE: Does the business have automated follow-up to it’s database of customers? A fun, entertaining, engaging newsletter is cheap, extremely effective, and can foster referrals quickly. This can be automated. If I had a database of 100 clients as a builder and could only do one marketing effort, it would be this.

3. Sales training for all staff (or the business owner). More balls are dropped in this phase than anywhere else. Everybody thinks they are just naturally good at sales, but having a sales system is paramount.

4. Asking existing clients for referrals. Don’t offer anything in return, but then thank them and maybe send a little gift if they refer people. The single most effective thing a builder could do right now is just sit down in front of the phone and start calling past clients with the intent to get into friendly appreciative conversations and then ask for 3 names. You will call their friends and offer to come inspect their home for XYZ important preventative whatever. Or you could offer an educational lunch-and-learn on a topic of “How to Increase Curb Appeal” or “How to Maintain Your Home to Prevent Lost Home Value” or “Easy DIY Green Home Makeover” or something compelling. Have them come to your local library or Whole Foods or something and talk to them for an hour about your topic and then answer questions, and leave them with a nice newsletter or guide or book.

The above can be sold to cold prospects using a very similar script to the one on page 67 of Ultimate Sales Machine by Chet Holmes.

5. Differentiate or die: Create a USP (Unique Selling Proposition). Sounds cliche, but it is a MUST. Integrate USP with all Marketing material. Integrate with all staff, vendors, customers, etc… Add USP to business cards, invoices, letterhead, trucks, uniforms, etc…

“Marketing and innovation make money. Everything else is a cost.” -Peter Drucker

6. THEN you think about your website. MUST HAVE a lead capture and compelling offer as the PRIMARY FOCUS on the website. Model after this guy:

7. The money is in the list. Set up e-mail responder. Capture e-mails on website. Create auto responders. Professionally written e-mails. E-mails can be forever, unlike a home address. Implement drip campaign.

8. Off-site online marketing: Press releases are AWESOME for SEO. Video marketing and distribution (Traffic Geyser or Tubemogul), podcasts on and blog talk radio interviews, publish a book on (VERY easy to do…only has to be 28 pages long), big-budget PPC on all three major search engines, banner ads, build links.

9. Joint Ventures can be the fastest way to huge opportunities. What organization has a large list of your dream clients? Find ways to add value and serve their members or clients, and they will promote you to their list. This is a HUGE opportunity.

10. Direct Mail: use the Dunning mailer method (see this video, skip to 1:00:51 to get right to it) to your dream neighborhoods. Most people try direct mail ONCE and then quit. Direct mail works like crazy used as a CAMPAIGN, rather than a one shot deal. The keys are, mail to your dream neighborhood, have great copy, and sequence the mailer properly. It’s a campaign, not a single promotion. Most businesses aren’t serious enough about how they approach direct mail, so they fail.

Anyway, those are some of the best things a business can do to get results. If you want to have a conversation with me about how you can do this for your own business, talking is always free. Fill out my contact form here, and we can schedule a phone call.

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The Ultimate Resource Guide for Small Business Marketing

Welcome to the ultimate small business marketing resources website. If you’re a small business owner… you’re in the right place. Grab a cup of coffee, relax, and take a look around.

There is a whole vault of resources here to help you improve your marketing skills.

  • Free report: Marketing Overview.
  • Guide to internet marketing.
  • The Marketing Manual for Today’s Information Age.
  • Educational videos.
  • Audio tutorials.
  • Hundreds of informative blog posts on marketing for small business.

So feel free to take a look around and see if you can find that one valuable tip you can use today to land that next project!

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Is Pay-Per-Click Marketing Effective?

Adwords QualifiedA Google Adwords Pay-Per-Click (PPC) campaign is an excellent way to get instant, targeted traffic to your website.

In fact, recent marketing studies have shown that potential customers who click on Sponsored Links on Google are more likely to make an immediate decision to purchase.

With our PPC campaign management service, you can control your own budget, and know what you can expect from day-to-day.

Benefits of PPC Management:

  • You pay for your clicks at cost.
  • No mark-up, just one flat monthly fee.
  • We build you an asset that you own (your own Adwords campaign with a high Quality Score.)
  • Your cost per click gets cheaper over time as your Adwords campaign matures.
  • It’s all hands-free, done for you.
  • You can turn it on and off at will.
  • You set whatever click budget you are comfortable with, and you can raise and lower it any time.
  • You get weekly reports showing you where your leads/customers are coming from, click data, and more.
  • You can call us any time and speak directly to us to resolve any issues.

Contact us for more information about starting your own PPC campaign.

Free Download

FREE – Download our Pay-Per-Click Checklist (pdf) on how to manage your own Google Adwords Pay-Per-Click campaign. To download, click here.

Download your copy now.

Get a free Pay-Per-Click consultation from a Google Adwords Qualified Individual.


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America’s 20 Strongest Building Markets

Building Markets

Where They’re Still Building Strong in the US.

In this recent article from BusinessWeek, we get the inside scoop on America’s 20 Strongest Building Markets.

Some are due to recent storms, some because of an influx of population; and yet others are due to factors such as recovery funds and even *GASP* a strong economy.

Builders: If you’re miserable where you are and your market is in the tank for the foreseeable future…do you ever think about picking up and moving to where the action is?

Those of you who live in these areas are cursing me right now. But, well, sometimes you just have to take matters into your own hands and take some action, right?

What do you think?

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Construction Marketing Resource Vault

If you are trying to master your marketing because you want to grow your construction business, you’ve come to the right place.

This blog is a vault of resources that you can use to get your marketing plan humming along nicely, so you can spend your time focusing on your actual business, and what’s important in life. (Imagine that, right?)

Rather than pulling your hair out trying to find that next project, you can put a marketing system in place to help “automate the process” and get a steady stream of new targeted leads flowing in.

There are some great FREE resources available in the blog posts below. But don’t just take my word for it…read for yourself and decide. The goal here is to give you at least one marketing idea you can apply RIGHT NOW to your business to help you bring in new projects.

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